The brief was to introduce a new in-game character to the player base of the most popular online game in the world. No biggie. League of Legends – by Riot Games – “only” attracts some 27 million players EVERY SINGLE DAY.
Jumbla recently had the huge privilege of collaborating with Riot to tease the new playable character (or, “champion”): Ivern, the Green Father.The hard work of our collaboration has paid off, with the clip – at last count – receiving more than 5 million views on Facebook and 2.7 million views on YouTube.
While Jumbla has worked on various projects for Riot Games in the past, relating to the Oceanic e-sports scene, this is the first project geared towards an international audience and the first to involve direct liaison with the company’s US headquarters.
The stat the games company itself was most impressed by wasn’t the millions of views, as much as the 36 thousand shares on Facebook. That’s because it is generally the best indication of audiences’ engagement with the content – that is, how entertaining viewers found it.
Riot supplied the artwork for this clip – a large image file mapping out the whole scene. Our creative director Cal and animator Josh spent about a month separating all the components, making it move and adding effects. At the heart of this project, was telling a story without giving away too much.
For Josh, this project was a dream come true.“Adding to the fact that video games are my life, this is the single biggest job I’ve worked on. It’s also the most fun I’ve ever had at work and the job most relevant to my interests – encompassing things like fantasy and digital painting. I feel really fortunate that Riot chose Jumbla to introduce the world to Ivern… and that Jumbla chose me to help with this project!”