We were delighted when approached by FGS Global to create a mascot and reveal animation for the FIFA Club World Cup Saudi Arabia 2023™. After various concepts, many iterations and a few months' of hard work, we're very produce to present Haddaf!
His bold character will share the excitement of the tournament with fans on the ground. With speed, strength and courage, Haddaf will delight football enthusiasts of all ages. Hailing from the rolling dunes of Saudi Arabia’s western sands, he has developed into a solid striker since first tapping a ball around with his paws as a kitten, and his passion for the beautiful game is shared by Saudis the length and breadth of the Kingdom.