<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=216796&amp;fmt=gif">
Brand Film

Headspace - Lucy's Story

Client: National Youth Health Foundation
Agency:
Animation Type: 2D, Animation, Motion Graphics

Credits
+-
Creative Director
Callan Woolcock
3D Artists
Callan Woolcock, Richard Shilling
Sound Design
Sean Crowley
Producer
Charlotte Parsons
Illustrators
Callan Woolcock, Robbie McKinstry
2D Artists
Callan Woolcock, Robbie McKinstry
Development Team
Callan Woolcock, Robbie McKinstry

“Trying to find a creative team that understood the sensitive nature of our work was a challenge. However, from our first meeting with Jumbla, we knew that this was a team of empathetic and creative professionals who took the time to understand the complexities of our project and accommodated the needs of our organisation, and of the young people who work with us.

We are thrilled with the wonderful, high-quality end product that Jumbla has handed over to us. It is meaningful and beautiful and will be a fantastic resource for us, for a long time to come.”

Samantha Michelson, Communication and Stakeholder Engagement Officer
Headspace Bentleigh


Brief:

To create a short video, primarily for social media, that “brings awareness to psychosis”. The story is told by Lucy who lived through the experience of severe psychosis and is now a counsellor at Headspace.

Melbourne animators visualise a psychotic’s mind

The script was an animator’s dream job. Let’s discuss.

Mental health issues which develop into psychosis are disturbing for both the individual concerned and their friends and family. Our client, Headspace, uses social media to get their message out about their intervention services.

Visually portraying Lucy’s story of severe psychosis is no ordinary job and as you see, really allowed the animators to get creative.

 

Style/technique used

Because of the script, we were able to explore a lot of different techniques - 3D, 2D, and frame-by-frame animation.

Suffice to say, Lucy’s story involved numerous visual ideas to tell her tale.

Emphasizing the visual experience, our sound department produced a “soundscape” track that really complements the kaleidoscopic visuals.

 

 

Creative Director comments

“It was a fun project to tackle. We would have loved to keep pushing it but there's always a limit and deadline you need to meet.”

With major investments into our audio facilities at Jumbla, sound designer Sean Crowley certainly gave his decks a good workout on this project. “The soundscape really brought it to life and Sean was really great at capturing the atmosphere and mood I wanted to get out of this piece,” said Callan.

 

Start a Project

Click below to submit your project details and a senior producer will get back to you within four business hours.

Get a Quote