--- title: Film Victoria image: https://www.jumbla.com/hubfs/logo-work-jumbla-1-Feb-09-2021-09-25-57-34-AM.webp --- ![Play Video](https://www.jumbla.com/hubfs/jumbla_honestfox_theme/play.gif) ###### Logo Animation # Film Victoria **Client:** Film Victoria **Agency:** **Animation Type:** 3D, Animation - - - - [mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail](mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail) *“It screened on MIFF opening night at the Regent Theatre… it looked so great and even got a cheer from the audience!"* **Leanne Westell, Communications and Content Adviser** **Film Victoria** --- # Impressing our peers When you’re asked to create a [logo animation](https://www.jumbla.com/services/logo-animation) for Film Victoria (knowing that it will be shown at film festivals and industry events around the world) you’d better bring your A game. No pressure. Our brief was to inject fresh energy into the existing logo and the brand. # Style Our concept was basically 'The creative journey'. Using Cinema 4D, we start with a burst of light that represents the creative spark - this ignites the creation of floating prisms that appear to head toward the viewer. These prisms then align to form the logo, sitting in-front of a silhouette of Melbourne. Once we got the base movement and timing down, we spent time developing the look and feel; adding and removing elements; finessing the skyline; and finally, compositing lighting effects and [colour grading](https://www.jumbla.com/services/colour-grading-finishing). #   Creative Director comments “As we put this film together, we began removing little bits and pieces that weren’t working. Film Victoria were all on board with this - we didn’t want to over-complicate it by showing too much, which could end up becoming too literal,” Jumbla Executive Creative Director Callan Woolcock said. “Did you hear the magpies in the soundtrack?” This at-home touch and accompanying sound effects were composed and developed by in-house **[Sound Designer Sean Crowley](https://www.jumbla.com/services/sound-design)**.  ![](https://www.jumbla.com/hubfs/film-victoria-production-half-1.jpg) ![](https://www.jumbla.com/hubfs/film-victoria-production-half-1.png) ![](https://www.jumbla.com/hubfs/film-victoria-production-full.jpg) ![](https://www.jumbla.com/hubfs/film-victoria-production-half-3.jpg) ![](https://www.jumbla.com/hubfs/film-victoria-production-half-4.jpg) ![](https://www.jumbla.com/hubfs/2017%20Website%20/Folio/Film%20Victoria%20/film-victoria-half-1.jpg) ![](https://www.jumbla.com/hubfs/2017%20Website%20/Folio/Film%20Victoria%20/film-victoria-half-2.jpg) ![](https://www.jumbla.com/hubfs/2017%20Website%20/Folio/Film%20Victoria%20/film-victoria-full.jpg) ![](https://www.jumbla.com/hubfs/2017%20Website%20/Folio/Film%20Victoria%20/film-victoria-half-3.jpg) ![](https://www.jumbla.com/hubfs/2017%20Website%20/Folio/Film%20Victoria%20/film-victoria-half-4.jpg) ### Related Work **Atomic 212º** Logo Animation **NODE Fest** Ident Design **Melbourne Spring Fashion Week 2016** Opening Sequence **Kay & Burton** Opening Sequence ### Start an Animation Project   Click below to submit your project details and a senior producer will get back to you within one business day. [![Get a Quote](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/1745176/ab6f5a5d-74bb-4420-883a-430e1403af33.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/1745176/ab6f5a5d-74bb-4420-883a-430e1403af33)