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Online Commercials

Jaguar

Client: Jaguar
Agency: Foxtrot Papa, London
Animation Type: 3D, Animation, Motion Graphics

Credits
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Creative Director
Oz Smith
Directors
Oz Smith
Bruno Borio
Creatives

Oz Smith
Bruno Borio
Cornel Swoboda
Richard Shilling
Mary Jade Wilkinson
Callan Woolcock

Producer
Steve Bradshaw
Audio
Sean Crowley

JAGUAR   |   XF   |   F-PACE   |   E-PACE

We were stoked to be invited to pitch on these social media pieces for Jaguar, and with the original brief leaning more towards live action, we were even more ecstatic when we convinced the client to go full blown animation instead. Why? Because it’s way cooler, of course.

One of our highest profile clients to date - Jaguar required three videos to show off the new XF, F-PACE and E-PACE models respectively. Wanting to push creative boundaries, we originally presented a super abstract motion design approach that was a mix of cool, fun, strange and a little bit weird - knowing that it would probably be paired back. And it was - but that didn't mean we were not able to achieve the full blown photo-real 3D renders required for such a premium brand.

It was challenging, especially with everything that 2020 has thrown up, but in the end we love what we've created. It was a pleasure working with Foxtrot Papa and Jaguar on these films - and they love the result... as do all the fans on Instagram!

The XF. A stunning combination of presence and performance.

 

 

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The F-PACE. Luxury performance SUV.

 

 

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E-PACE. Jaguar’s first compact SUV.

 

 

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Related Work

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