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Online Commercial

Audi - The AIs Are Coming

Client: We Are Social
Agency:
Animation Type: 2D, Motion Graphics

Credits
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VFX Creative Director
Vitor Cervi
2D Artists
Vitor Cervi, David Bennett 
Directors
Sunny Bahia, We Are Social
Producer
Laura Breaden

We Are Social approached us with an exciting brief for Audi's new online campaign for the Luxury Tech range. To promote the new highly automated driving technology, We Are Social produced a live action piece featuring the Audi A7 and A8. The concept was based on a faux movie trailer and full of drama. Jumbla worked closely with Director Sunny Bahia and the creative team at We Are Social in post production to clean up footage and create motion graphics which complimented the edit and added to the futuristic, dark tone of the piece.

"The client wanted to create the impression of a real movie trailer, so we created a logo for a faux production house, with a play on the words - DuAI studios," said Vitor. "We also created a bespoke font for the supers, treated the footage, designed and comped graphics and added post effects to create suspense and drama. The glitches and motion graphics helped make it feel super tech and a bit unnerving."

The creative team and Head of Production worked closely with the client in pre-production to advise on the post effects and how best to achieve the desired look.

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