<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=216796&amp;fmt=gif">
Online Commercial

Polished Man

Client: Polished Man
Agency: YGAP
Animation Type: 2D, Animation, Motion Graphics

Credits
+-
Creative Director
Callan Woolcock
2D Artists
Kane Rowlingson, Callan Woolcock
Sound Design
Kane Rowlingson
Producer
Steve Bradshaw
Illustrators
Kane Rowlingson, Callan Woolcock
Lead Animator
Kane Rowlingson
Development Team
Kane Rowlingson, Callan Woolcock

Our online commercial for Polished Man

This 2D animation has a special place in our hearts: it was recognised as an honouree at the Webby Awards (often dubbed 'the Oscars of the internet').

Polished Man was designed to raise awareness for a campaign by non-profit organisation YGAP.  It encourages men to paint one fingernail as a public show of support for ending violence against children during the month of October.So far, more than 3 thousand Polished Men have signed up, with over 370 thousand dollars raised.

YGAP’s CEO Elliot Costello came up with the idea for Polished Man after a visit to Cambodia.

One evening, he met Thea, a victim of abuse. Defying language barriers, the two played naughts and crosses and other games for hours. Then, at the end of the night, Thea drew a heart on Elliot’s palm and painted all of his nails blue.

In just 5 days, our team managed to create this remarkable depiction of Thea’s story. Presented in the style of a children’s storybook, it aims to dispel the myth that all children’s lives are fairytales.

It uses detailed frame-by-frame animation to take us through Thea’s whimsical dreams as well as her dark nightmares.

Start a Project

Click below to submit your project details and a senior producer will get back to you within four business hours.

Get a Quote