“The client supported our recommendation to keep this explainer video light-hearted and fun.”
Enboarder is, as the name suggests, a HR platform that promises not just paperless onboarding of new employees but also an “engaging” experience for them. So that was what our team set out to achieve for this new, award-winning start-up.
Our proposal to them promised our explainer video would offer “glimpses into the product, without getting bogged down in the details, or complicated jargon. It would present features in simple, real-world examples to maintain engagement with the viewer and motivate further research into the product.”
The light-hearted nature of this would help to reflect the tone and style of the brand, which would be relevant to the target market, hold attention and provide more viewer enjoyment.
And that’s just what we delivered - an explainer that reflects the style and attitude of the company and its product.
Mainly 2D explainer video style but with a few 3D sections thrown in.
“Sometimes using 3D in a mainly 2D animation is actually quicker and easier for a transition or a visual gag. It’s a matter of what works best,” Executive Creative Director Callan Woolcock said.
“We wanted this one to be a bit different from the traditional problem/solution explainer video,” Callan said.
“It’s a bit quirky. We threw in some visual gags. The script took a bit of back and forth with the client, but they wanted something different too. And they were very happy with it.”