“We don’t want a standard ASIC style corporate video. We want something that is quirky and a bit of fun.” - ASIC brief
As if Australians didn’t have enough things to gamble on, along comes Binary Options. An all, or nothing at all, “investment” option that ASIC, sometimes known as Australia’s corporate watchdog, thought punters should made wary of. But not in a heavy handed, government issue, warning kind of way.
To get their message across, we went with horse racing, and came up with the story of a punter who continually loses.
Artwork was created in illustrator and the entire piece animated in After Effects. We did all the animation first, then we textured all the assets in Photoshop. We applied additional lighting and glow effects to the artwork in Photoshop to differentiate it from other explainer style videos.
“We wanted to focus on fun gestures,” said Creative Director, Callan Woolcock. “The job presented some good challenges - we had to have a horse running; the commentator character is the most animated, along with his lip syncing. We had one animator dedicated to just these sections of the video, and two others working on the rest of the video.”