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Animated Explainer Videos

Animation and motion graphics are perfect tools for making explainer videos as they provide full creative control over the end product.


They also enable you to visually recreate scenes that are either too dangerous to shoot live, or impossible to physically capture (e.g. pistons firing in an engine).


Explainer videos are often used to take complex, dry or lengthy material into short and entertaining packages.


So, how can your business use explainer video to communicate its messages?




Our interconnected studios in the UK and Australia collaborate with clients all over the world in the film, TV, gaming, video production, events, marketing and advertising industries.


Uses for explainer video

  • Illustrating the benefits of a new service

  • Communicating the finer details of a product

  • Creating visual demonstrations of products to reveal internal components and features

  • Increasing brand awareness

  • Any number of other communication goals - they're that flexible!

The explainer video story arc

Explainer videos typically capture attention by presenting the viewer with a problem - something they can relate to. The piece then introduces a product or service, explaining how it works and why it's beneficial.

The how and why becomes apparent to the viewer when the positive outcome is portrayed - the problem that had been encountered is now resolved.

Jumbla has a proven track record of quality explainer video production for some of the world's largest organisations, including Google, Toyota, Telstra and NAB.

We also create explainer videos for small-medium-sized businesses and start-ups - we just love them!

How the process works

Our producers and copywriters can help you create or enhance your script. We can also assist with concept development to ensure your ideas transfer perfectly to the screen.

We’ll provide a storyboard outlining each scene and illustrating the visual elements. Any suggested changes will be taken on board and implemented before we begin animating.

If your video is narrated, we’ll organise voiceovers and sound effects, then begin illustration, animation and editing.

When it's all over, we'll supply you with a HD video that’s ready to upload.


Flexible solutions

We can work with you to deliver the conceptual, creative and technical assistance to make your explainer video a winner.

Whether you're looking to promote a product, service, entire business - or even an idea - we can produce it in a way that entertains while communicating your messages.

The best policy is to ask how we can add value when talking with your producer - we'll always go the extra mile to help out!

Explainer videos FAQ


What are explainer videos?

Explainer videos are short, engaging animations or live-action videos that aim to explain a product, service, or concept in a clear and concise manner.


Why should businesses use explainer videos?

Businesses should utilise explainer videos because they have proven to be an effective tool for capturing the attention of potential customers. These visually appealing and informative videos can simplify complex ideas while keeping viewers engaged.


What advantages do animated explainer videos offer or your business?

Animated explainer videos provide numerous benefits for your business. Firstly, they allow you to convey information creatively through captivating visuals and storytelling techniques. Secondly, these types of video content tend to increase audience retention rates as they are able to grab attention more effectively than traditional marketing ways. Additionally, animated explainer videos help build brand awareness by showcasing your unique selling points in an entertaining way.


Are there any industries that particularly benefit from using animated explainer videos?

Virtually any industry can benefit from utilising Animated explainer videos. Whether you're promoting software solutions, game trailers, e-commerce platforms or even healthcare services, the ability of animated explainer videos to simplify complex concepts ensures that your message is understood by all.


Can explainer videos be used for internal communication within a company?

Certainly! Explainer videos are not only effective in external marketing efforts but also serve as valuable tools for internal communications. They can streamline the onboarding process, explain new policies or procedures, and even train employees by presenting information in an engaging and memorable way.


What types of businesses have you worked with for explainer video production? 

Jumbla has a proven track record, having produced quality explainer videos for major organisations like Google, Toyota, Telstra, and NAB. We also create explainer videos for small to medium-sized businesses and start-ups.


How does the process of creating an explainer video with Jumbla work? 

Our experts can assist you in creating or enhancing your script and developing concepts for seamless transfer to the screen. We provide storyboards illustrating each scene and its visual elements. After incorporating any suggested changes, we proceed with illustration, animation, and editing. If your video requires narration, we organise voiceovers and sound effects. The end result is a high-definition video ready to capture the attention of your target audience!


How can I ensure the best results when working with Jumbla on an explainer video project?  

The key is communication. Discuss your goals and ideas with your producer, and ask how we can add value to your project. We're always willing to go the extra mile to help you achieve the best possible outcome. Contact us today to learn more about how we can help you.


There’s usually a trade off in agency world between quality of creative, versus how easy the agency is to work with. Not so with Jumbla.


From quite a prescriptive brief, they listened, challenged, improved, led, followed, and ultimately ''magiced' up an outcome that we couldn’t be happier with.

Sam Moore

Head of Brand and Marketing


From our very first meeting with the Jumbla creative team, it was clear they understood what we were trying to do and just ‘got’ the brief. This continued through the script writing, storyboarding and animation process, making the collaboration completely seamless and stress-free. They met every deadline on schedule and worked tirelessly to deliver a professional, high-quality product.


We would wholeheartedly recommend Jumbla for any animation work and wouldn’t hesitate to use them again in future.

Lisa O'Brien

Communications Manager

Fernwood Fitness

What an exceptional company to work with. From initial kickoff to final delivery, Jumbla absolutely exceeded our expectations.


We couldn’t be happier with the end product.

Ben Crowe

Senior Producer



The Summit Creative Awards 

The Summit International Awards 

The W3 Awards
x 7

The Muse Awards
x 12

The Communicator Awards
x 5

The Bass Awards
x 2

The AEAF Awards
x 6

The Vega Awardsx 7

The Daytime Emmy Awards
x 1

The Webby Awards
x 2

The Horizon Interactive Awards
x 6

The Australian Video Producers Association
x 5

Featured Explainer Video Work

Lumeo Online Commercial
NSW Department of Education Explainer Video
Zenith Interiors - Glovebox Explainer Video
The Lumeo Process Explainer Video

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