Lumeo is an animation company that creates 'explainer' videos, mainly for companies and organisations. This video was an explainer of their explainer videos. We needed to convey what Lumeo does, why it is different and how it can benefit those looking to produce informative videos.
A quirk of this piece is that the very key message (that explainer videos are effective) is put into action and proven by the very fact that the viewer is - at that very moment - giving their attention and interest to such a product.
The timeline was tight but we managed to script, style, storyboard and animate all of this in less than two weeks! This elegant, gently-paced video complements another piece we did for Lumeo (titled The Lumeo Process), which opts for a much more humorous and wacky tone.