<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=216796&amp;fmt=gif">

Cel Animation

Cel animation (aka: frame-by-frame animation) is a highly labour-intensive 2D animation technique. It comprises hundred of different frames - one following the other in slightly different poses.


When we're talking 24 frames per second of vision, you can appreciate the amount of work required to produce a beautiful cel animation.

Key strengths of cel animation

  • Mimics hand-drawn characters and environments in a more cost effective way than traditional 2D animation

  • Unique art style that often surprises/wows viewers - it looks 2D but moves like 3D

  • Cel shading, when done well, features the charm and warmth of a hand-crafted and tactile artwork


Take a step back in time

While it takes meticulous attention and care to create, the advantages of cel animation are well worth the effort,  often resulting in striking imagery that can’t be achieved with any other technique.

It’s typically referred to as 'cel animation' because in years gone by, it was created using transparent sheets of celluloid paper.

If you’re imaging an old black-and-white Mickey Mouse steering a boat… you’re exactly on the mark. The only difference is that today those transparent sheets of paper have become redundant (phew...), thanks to the advent of computer technology.

See for yourself - Scottish Water & Polished Man

Jumbla has executed frame-by-frame animation for various projects, such as a set piece for Pause Fest and TV commercials for Scottish Water (UK).

One of our most celebrated and awarded videos - Polished Man - also featured the use of cel animation.

Flexible solutions

We can help you identify the best animation technique(s) for your next project - whether it's 2D animation, 3D animation, motion graphics, or cel animation - Jumbla has the creative talent to deliver outstanding results for you and your clients.

The best policy is to ask during our discussions - we'll always go the extra mile to help out!


Our interconnected studios in the UK and Australia collaborate with clients all over the world in the film, TV, gaming, video production, events, marketing and advertising industries.


I don’t know if I stumbled across Jumbla, or if they stumbled across me. Regardless, we fell into working together very easily and at every turn they have been a joy.


It’s the combination of smart people who genuinely get on board with your project and then deliver with skill and craft. You can tell that Jumbla take pride in what they do and how they go about doing it.


There are very few shops in the world where you find that comfort zone right away, where you just start working. Jumbla is one of them.

Jonas Lembke

Executive Creative Director


It was a pleasure to work with Jumbla - always dedicated, positive and collaborative. Even with a tight deadline, we liked how they found creative solutions to any challenges that arose, adding beautiful imaginative builds - all done with great passion.


I highly recommend working with them and I'm looking forward to collaborating again in the future.


Thank you very much!

Darren Mulkerrins

Design Director


We engaged Jumbla to create an entirely new creative direction for our men’s footwear brand Julius Marlow. Something that immediately impressed me about the business was the creativity of the entire team. Our producer really understood our brief, and spending time with the creative director was extremely exciting, largely due to the passion and professionalism they both had.


The finished piece created by the team was described by our CEO as the single best piece of creative our business had ever had made, and we achieved record sales online and across all retail channels.

Chris Thompson

Digital Marketing and Innovation Manager

The Brand Collective


The Summit Creative Awards 

The Summit International Awards 

The W3 Awards
x 7

The Muse Awards
x 12

The Communicator Awards
x 5

The Bass Awards
x 2

The AEAF Awards
x 6

The Vega Awardsx 7

The Daytime Emmy Awards
x 1

The Webby Awards
x 2

The Horizon Interactive Awards
x 6

The Australian Video Producers Association
x 5

Featured Cel Animation Work

Start an Animation Project


Click below to submit your project details and a senior producer will get back to you within one business day.

Get a Quote