---
title: Character Design Studio | Animation Character Design | Jumbla
description: Jumbla's diverse team of specialist in-house character designers can provide unique and brand-relevant character designs, helping your animations stand out.
---

![Play Video](https://www.jumbla.com/hubfs/jumbla_honestfox_theme/play_white.gif)

# 3D & 2D Animation Character Design

Jumbla's character design studio prides itself on producing extremely detailed and original animation character designs to help tell your story.

 

Our team of talented [artists and illustrators](https://www.jumbla.com/services/illustration) work on-site to develop characters with personality, feeling and visual appeal.

 

Whether cute and cuddly or dramatic and imposing, our custom character design service provides you with a narrative tool to add further depth to your animation.

### Clients

Our interconnected studios in the UK and Australia collaborate with clients all over the world in the film, TV, gaming, video production, events, marketing and advertising industries.

![logo-advertising-ogilvy.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Advertising%20/logo-advertising-ogilvy.png?width=200&name=logo-advertising-ogilvy.png "logo-advertising-ogilvy.png")

![logo-advertising-mccann.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Advertising%20/logo-advertising-mccann.png?width=200&name=logo-advertising-mccann.png "logo-advertising-mccann.png")

![logo-advertising-leoburnett.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Advertising%20/logo-advertising-leoburnett.png?width=200&name=logo-advertising-leoburnett.png "logo-advertising-leoburnett.png")

![logo-advertising-tbwa.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Advertising%20/logo-advertising-tbwa.png?width=200&name=logo-advertising-tbwa.png "logo-advertising-tbwa.png")

![logo-advertising-jwt.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Advertising%20/logo-advertising-jwt.png?width=200&name=logo-advertising-jwt.png "logo-advertising-jwt.png")

![logo-advertising-yranz.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Advertising%20/logo-advertising-yranz.png?width=200&name=logo-advertising-yranz.png "logo-advertising-yranz.png")

![logo-advertising-atomic212.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Advertising%20/logo-advertising-atomic212.png?width=200&name=logo-advertising-atomic212.png "logo-advertising-atomic212.png")

![logo-advertising-dignfish.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Advertising%20/logo-advertising-dignfish.png?width=200&name=logo-advertising-dignfish.png "logo-advertising-dignfish.png")

![logo-advertising-gdj.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Advertising%20/logo-advertising-gdj.png?width=200&name=logo-advertising-gdj.png "logo-advertising-gdj.png")

![logo-advertising-hardedge.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Advertising%20/logo-advertising-hardedge.png?width=200&name=logo-advertising-hardedge.png "logo-advertising-hardedge.png")

![logo-advertising-iris.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Advertising%20/logo-advertising-iris.png?width=200&name=logo-advertising-iris.png "logo-advertising-iris.png")

![logo-advertising-landor.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Advertising%20/logo-advertising-landor.png?width=200&name=logo-advertising-landor.png "logo-advertising-landor.png")

![logo-advertising-vnrcreative.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Advertising%20/logo-advertising-vnrcreative.png?width=200&name=logo-advertising-vnrcreative.png "logo-advertising-vnrcreative.png")

![logo-advertising-theshannoncompany.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Advertising%20/logo-advertising-theshannoncompany.png?width=200&name=logo-advertising-theshannoncompany.png "logo-advertising-theshannoncompany.png")

![logo-advertising-thebrandcollective.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Advertising%20/logo-advertising-thebrandcollective.png?width=200&name=logo-advertising-thebrandcollective.png "logo-advertising-thebrandcollective.png")

![logo-advertising-tank.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Advertising%20/logo-advertising-tank.png?width=200&name=logo-advertising-tank.png "logo-advertising-tank.png")

![logo-advertising-sphere.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Advertising%20/logo-advertising-sphere.png?width=200&name=logo-advertising-sphere.png "logo-advertising-sphere.png")

![logo-advertising-lexicon.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Advertising%20/logo-advertising-lexicon.png?width=200&name=logo-advertising-lexicon.png "logo-advertising-lexicon.png")

## Benefits of working with a Character Design Studio

Creativity and diverse styles:

Jumbla offers a wide array of character design styles to suit any project. Whether you envision whimsical cartoons, sleek and modern designs, realistic portrayals, or stylised interpretations, our talented artists can bring your unique vision to life. We collaborate closely with you to understand your specific style preferences and project requirements. This ensures that the final character designs perfectly align with your creative vision.

Original Characters:

Jumbla specialises in creating original character designs that are truly unique and captivating. These distinctive characters will leave a lasting impression on your audience and become instantly recognisable as your brand's signature.

Unique characters strengthen your brand identity and build a strong emotional connection with your target audience. They become powerful ambassadors for your brand, fostering loyalty and recognition.

Consistency that resonates:

Jumbla ensures that every character design seamlessly integrates with your existing brand identity and messaging. This consistency reinforces brand recognition and builds a strong, cohesive brand experience.

Our character designs will effectively communicate your brand's personality, values, and tone, ensuring a consistent and authentic brand voice across all platforms.

Expertise and Collaboration:

Jumbla boasts a team of highly skilled and experienced character designers who bring a wealth of creativity and technical expertise to every project.

We value open communication and collaboration throughout the design process. Your input is invaluable, and we work closely with you to ensure your vision is realised.

Versatility and Adaptability:

Our character designs are versatile and can be adapted for a wide range of applications, including:

- Marketing & Advertising: Print, digital, social media, video
- Merchandising: Toys, apparel, collectibles
- Interactive Media: Games, animations, virtual reality
- Brand Storytelling: Websites, apps, presentations

![Play Video](https://www.jumbla.com/hubfs/jumbla_honestfox_theme/play.gif)

## Tap into the collective creativity of our designers

The collective talent of Jumbla’s creative team can turn its hand to a wide range of illustrative styles.

No matter your desired look, our character design will always ring true to your brief, your [brand identity and your messaging](https://www.jumbla.com/services/branded-web-video).

**[Our work for Orygen eHeadspace](https://www.jumbla.com/work/orygen-eheadspace)** is a perfect example. Although the style was loosely based on cartoon-like references, the story needed to resonate with younger adults rather than children. Therefore, our illustrators drew the main protagonist with empowerment in mind, using an uplifting colour palette to complement this positivity.

![Play Video](https://www.jumbla.com/hubfs/jumbla_honestfox_theme/play_white.gif)

## Fit-for-purpose advice and guidance

“Clients often come to us with information about characters - their name, age, personality,” Jumbla’s Creative Director Callan Woolcock said.

“We’ll then illustrate those characters, give them a few different looks, and make sure they’re a good fit for the overall style.

“With character design, it's important they work for the story we’re telling. We can also make recommendations and provide ideas about how to further develop and enhance characters before we begin animating.”

 

## Flexible solutions

We can work with you to create unique and brand-relevant characters to help your next animation stand out from the crowd.

If you'd like to explore how Jumbla's character design can add value to your project, the best policy is to ask during our discussions - we'll always go the extra mile to help out!

![Play Video](https://www.jumbla.com/hubfs/jumbla_honestfox_theme/play_white.gif)

## Character Design FAQ

 

### What is character design?

Character design is the process of creating and developing fictional characters for various media, such as animation, video games and comics. It involves designing the visual appearance, personality traits, and overall characteristics of a character to make them distinctive and memorable.

 

### What is the difference between character design and concept art?

While character design and concept art are related, they serve different purposes. Character design focuses specifically on creating the visual aspects of a character, such as appearance and style. Concept art, on the other hand, encompasses a broader range of visual ideas, including environments, props, and overall aesthetics. Character design is a subset of concept art, dedicated solely to the development of characters.

 

### How do you design a good character?

Designing a compelling character involves integrating storytelling and visual elements. We aim to understand the character's role, define their traits, and create a visually distinct appearance. While designing a character, we consider functionality, iterate on design, and ensure consistency with the project's overall style.

Jumbla is a place of opportunity, growth, creation and fun. Here are just some of the reasons we’re proud to call ourselves “Jumblers”.

## The People

We’re a lively bunch of creators who are passionate about what we do, but don’t take ourselves too seriously. We’re a diverse mix of unique personalities, socially united by our common interest in design. We like to hang out around the big communal table for lunches, crack open the beer and cider on Friday afternoons and do an organised night out once a month.

When a brief comes in, we band together to provide the best result possible. Our team comprises of around 20 people in creative roles and only about 8 people in other roles (such as producers) - unlike many studios today, which seem to have a reverse configuration.

Jumbla is a place of opportunity, growth, creation and fun. Here are just some of the reasons we’re proud to call ourselves “Jumblers”.

## The People

We’re a lively bunch of creators who are passionate about what we do, but don’t take ourselves too seriously. We’re a diverse mix of unique personalities, socially united by our common interest in design. We like to hang out around the big communal table for lunches, crack open the beer and cider on Friday afternoons and do an organised night out once a month.

When a brief comes in, we band together to provide the best result possible. Our team comprises of around 20 people in creative roles and only about 8 people in other roles (such as producers) - unlike many studios today, which seem to have a reverse configuration.

### Testimonials

Jonas Lembke

Executive Creative Director

**Atomic212º**

Darren Mulkerrins

Design Director

**Landor**

Chris Thompson

Digital Marketing and Innovation Manager

**The Brand Collective**

### Awards

![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-sca.png?t=1529646976529&width=200&height=200&name=logo-award-sca.png)

******The Summit Creative Awards**   
x2

![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-sia.png?t=1529646976529&width=200&height=200&name=logo-award-sia.png)

**The Summit International Awards**   
x3

![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-w3.png?t=1529646976529&width=200&height=200&name=logo-award-w3.png)

**The W3 Awards**   
x 7

![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-muse.png?t=1529646976529&width=200&height=200&name=logo-award-muse.png)

**The Muse Awards  
**x 12

![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-communicator.png?t=1529646976529&width=200&height=200&name=logo-award-communicator.png)

**The Communicator Awards**   
x 5

![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-bass.png?t=1529646976529&width=200&height=200&name=logo-award-bass.png)

**The Bass Awards  
**x 2

![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-aeaf.png?t=1529646976529&width=200&height=200&name=logo-award-aeaf.png)

******The AEAF Awards**  
x 6

![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-vega.png?t=1529646976529&width=200&height=200&name=logo-award-vega.png)

**The Vega Awards******x 7

![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-emmy.png?t=1529646976529&width=200&height=200&name=logo-award-emmy.png)

**The Daytime Emmy Awards  
**x 1

![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-webby.png?t=1529646976529&width=200&height=200&name=logo-award-webby.png)

**The Webby Awards  
**x 2

![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-horizon.png?t=1529646976529&width=200&height=200&name=logo-award-horizon.png)

**The Horizon Interactive Awards**  
x 6

![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-avpa.png?t=1529646976529&width=200&height=200&name=logo-award-avpa.png)

******The Australian Video Producers Association**  
x 5

### Featured Character Design Work

<https://www.jumbla.com/work/branded-web-content/orygen-eheadspace>

**Orygen - eHeadspace** Explainer Video

<https://www.jumbla.com/work/advertising/ogilvy-one-lenovo>

**OgilvyOne UAE - Lenovo** Pre-rolls

<https://www.jumbla.com/work/advertising/yarra-trams>

**Yarra Trams** Social Content

<https://www.jumbla.com/work/broadcast-design/node-fest-kane>

**NODE Fest** Ident Design

<https://www.jumbla.com/work/advertising>

### Start an Animation Project

 

Click below to submit your project details and a senior producer will get back to you within one business day.

[![Get a Quote](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/1745176/ab6f5a5d-74bb-4420-883a-430e1403af33.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/1745176/ab6f5a5d-74bb-4420-883a-430e1403af33)

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