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Ident Design


Animation Type: 2D, Animation, Motion Graphics

Our ident design for NODE Fest

NODE Fest is Australia’s premier motion graphics event, which brings together the best in the industry to share insights and inspiration with fellow players in the business. This year, there’s a NODE Ident Competition, which encourages industry professionals – as well as animation students – to show off their motion graphics skills.

The competition requires entrants to submit a 10 to 15 second video, featuring the NODE logo – and naturally, Jumbla couldn’t resist the opportunity to showcase the insane skill of our animators.

Jumbla's Lead 2D Animation Artist, Kane Rowlingson, is pretty awesome. We asked him to elaborate on his inspiration for the clip, and how he went about creating it.


Combining the familiar with the unknown

"Nodes, when used in motion graphics, are effects that change and manipulate scenes," said Kane. "We really wanted to use that idea in the animation. Because of the time constraints, I wanted to play to my strengths, so doing something that was predominantly character-based with some humour injected into it seemed like a good fit.

"The process for this one was a lot different to how we generally approach an animation. Usually we would do styles and storyboards, get them signed off by the client, then start animating – but seeing as with this project there was no need for any of the preproduction stages, we pretty much just jumped straight in and started animating."


An injection of industry-based humour

"The concept was already there, but I developed the different scenarios as I went. The main intention was to have each scenario representing something that is commonly used or experienced in VFX and motion graphics.

‘We also threw some easter eggs in there, like the glitch with the sheep ‘baa’ at the end – which is only something that people who work in the industry would understand. It was just another way for us to tie it back and reference motion designers, and also add in some extra humour."

Related Work

NODE Fest Ident Design
NODE Fest Ident Design
NODE Fest Ident Design
Melbourne Spring Fashion Week 2016 Opening Sequence

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