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Explainer Video

Niulife - Coconut Oil

Client: Niulife
Agency:
Animation Type: 2D, Motion Graphics

Credits
+-
Director
Jeric Ilagan
Producer
Greta Chesterman
Illustration
Jenni Cheng
Tracey Theseira
Animation
Tracey Theseira
Sound Design
Sean Crowley

Direct Micro Expelling

In the pristine Solomon Islands, locally grown, wild-harvested organic coconuts are hand-pressed into pure, organic extra virgin coconut oil within one hour of being opened. How? Niulife invented the DME® coconut oil press that’s set up in the villages where the coconuts are grown.

DME is technology developed by Dr. Dan for a village based small business to produce virgin coconut oil that is safe and has no impact on the environment.

Niulife are committed to developing businesses built on sustainable agricultural resources and supporting the ongoing welfare of villages, and their 60 DME businesses are employing 600 people across the Solomon Islands, all of which have seen their standards of living increase significantly - giving them a new life.

We developed this video to tell that story in a simple but engaging way. The key to these types of explainer videos is to create a pleasing, easy to digest visual style and merge that with simple motion that adheres to the principle of animation. With good attention to detail in all aspects of production, these pieces are easy to watch and are both an educational and enjoyable way to communicate with an audience.

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