Compared to the two other videos we did for animation company Lumeo, this one focuses more specifically on the motivations for creating an “explainer” video. Fans of the movie Inception will be fascinated to hear this 2D animation is in fact an explainer video of its own!
The narrator tells us, “Your idea might be complicated, but the explanation doesn’t have to be.” We like to think this video is evidence of that in action. The reasons companies should opt for this type of explainer video can be dense and detailed, but we were able to convey them in a meaningful, down-to-earth and relevant way.
