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Social Content

Christian Vision: Come Home

Client: CV Global
Agency:
Animation Type: 2D, Animation

Credits
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Creative Director
Callan Woolcock
Art Director
Jimmy Manton
2D Lead
Luke Free
Sound Design
Sean Crowley
Director
Callan Woolcock
Producer
Charlotte Parsons
2D Artist
Robbie McKinstry 
Design Director
Callan Woolcock
Lead Animator
Callan Woolcock
Illustrator
Jimmy Manton

"Once again you guys have done such a great job at capturing the heart behind our vision for the clip and making it into a reality.” 

Tim Doecke, Acting Content Manager
CV Global


Come home. Make peace.

Storytelling is at the heart of what we do here at Jumbla. So, to be briefed to “reflect the nostalgia and feel-good atmosphere of the Christmas season” in a three-minute video, was music to our ears.

Our client didn’t want a traditional Christmas story. They wanted a prodigal son, coming home, story. One about making peace – reconciliation. A very Christian message delivered in a subtle, understated way. Classic, emotional, without being sentimental or cheesy.

We decided to keep the animation style simple.

There was to be no VO – the pictures had to bring the viewer in and involve them in the story.

While the storyline was pretty well plotted from the outset (although the violin in our proposal did evolve into a guitar) this was one of those jobs where the client was actively involved throughout. Loads of phone calls and chats. It certainly became one of our “passion” jobs.

 

 

 


Creative Director comments 

“We wanted to keep it simple. It’s more of an illustrative piece than a full-blown animation,” said Jumbla Executive Creative Director Callan Woolcock, who was lead animator on the project.

“We focussed a bit more on the characters, the storytelling and the drawing.”

 

 

 

Technical/style comments

The “feel” was of the utmost importance for this Christmas online video.

It could have been so easy to slip into saccharine sweetness. We concentrated on getting the illustrative style right.

Technically, it’s a simple After Effects 2D animation. And the soundtrack by Jumbla Studio’s Sean Crowley played a big part in holding it all together.

 

 

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