It's always a challenge to try and understand a service or product that is seemingly complex, but after a few sessions with the Ambiata team we were able to get our heads around it and put together this clever little concept for their brand film.
So what does Ambiata do? Essentially, they take ‘dinosaur’ companies and bring them into the digital era. Companies that have lots of customer data, but don’t know what to do with it. The data scientists at Ambiata use scientific methods through artificial intelligence and machine learning to help companies utilise the massive amounts of data they’ve collected over the years. And they do it in a safe and ethical way.
For this piece we think an abstract, story based approach works well to connect on an emotional level and to create interest - without giving too much away.
Combine this with some compelling design, animation and an emotive audio mix and we end up with a great little piece of motion that represents the brand very well, and the client absolutely loves!
This piece was part of a two video project, the second being an explainer video that describes their product - 'Atmosphere', in more detail.