Design-Driven Approach with Stylised or Photo-Realisitic
“We tend to produce design-based trailers, which are driven by our motion graphics ability,” Jumbla’s Creative Director Callan Woolcock said.
One example comes from Emissary - a futuristic and intricate trailer that keeps the audience guessing about how the game’s narrative will play out.
“Emissary combines aspects of technology with abstract visuals for a sci-fi kind of vibe,” Callan said. “It also features cool transitions and interesting camera movements.
“It’s really well done and a great example of what we’re capable of as far as video game trailers are concerned.”
What we’ve been asked to do in the past, which the team get really excited about, is design-based cinematics,” Callan said.
“For example, we’ve done 2D motion graphic-based cinematics that feature 3D elements but with a big emphasis on captivating design.”
Our work for the NASCAR expansion of Forza 6 Motorsport is a prime example. By interspersing highly-detailed vehicles with free-flowing cameras and quick transitions, gamers feel they have no choice than to purchase the downloadable content.
“There’s a lot graphic design elements in there, like when the cars and text appear against white space,” added Callan. “But it works perfectly and we’re really proud of this cinematic.”
