Online Commercial

Fernwood

Client: Fernwood
Animation Type: 2D, Animation, Motion Graphics

"From our very first meeting with the Jumbla creative team, it was clear they understood what we were trying to do and just ‘got’ the brief. This continued through the script writing, storyboarding and animation process, making the collaboration completely seamless and stress-free. They met every deadline on schedule and worked tirelessly to deliver a professional, high-quality product."

Lisa O’Brien, Communications Manager
Fernwood 

 

Looking after number one isn’t always easy… When you’ve finished work, taken care of the family, completed your daily chores, and socialised with friends, there isn’t much time left for yourself.

Fernwood’s full-service health clubs want to change this. Jumbla was tasked with telling would-be members about Fernwood’s offerings via the medium of 2D animation.

“Everyday life is exhausting”
This vibrant and vivid animation follows three main characters, who lead separate lives but share the same struggles.

“We opted for a less conventional colour palette to indirectly show different ethnicities,” says Motion Designer Glen. “The character designs also span various age ranges and body shapes to show everyone is welcome.”

Initially, the brief was for Fernwood’s loyalty rewards program. But after impressing with two concepts, Jumbla was asked to create a wider promotion of the brand, which kept many of the original brief’s elements but with a revised core message.

“There was a greater focus on the gym in the final video, and we took a bit more of an emotional approach to the script,” reveals Creative Director Cal.

“We positioned Fernwood as a place where you can escape everyday life to focus on and improve yourself.”

2D animation with added depth and dynamism
The animation feels like one continuous scene, where clever camera movements and seamless transitions not only follow each character’s journey, but offer insights into the benefits of Fernwood.

This was pieced together in After Effects and made use of additional animation techniques to offer the viewer a truly immersive experience.

“We went for a 2D look with a mix of 3D to give it a bit of depth and make it more dynamic,” says Cal. “Some of the character animation and subtle detail like the head turns were also created using frame-by-frame animation.

“It was a smooth process and we ended up with a really nice video.”

 

Full Client Testimonial

“Following research that showed many women are not prioritising their own health among many other competing priorities, we wanted to develop an animated video that would encourage women to take time out for themselves, and showcase how Fernwood could help them do that.

From our very first meeting with the Jumbla creative team, it was clear they understood what we were trying to do and just ‘got’ the brief. This continued through the script writing, storyboarding and animation process, making the collaboration completely seamless and stress-free. They met every deadline on schedule and worked tirelessly to deliver a professional, high-quality product.

Needless to say, we are absolutely over the moon with the end result – the animation is eye-catching and sophisticated, and the narrative conveys our key message in a really effective way. We have started to roll it out on social media and are seeing great engagement from our target audience.

We would wholeheartedly recommend Jumbla for any animation work and wouldn’t hesitate to use them again in future.”

Lisa O’Brien, Communications Manager
Fernwood 

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