Animation studios play a crucial role in transforming TV commercials into visually captivating and attention-grabbing advertisements. With their expertise, animation studios bring life to ideas and concepts that would otherwise be difficult to convey through traditional live-action ads. In this article, we will explore how animation studios achieve this transformation by leveraging their creativity, technical skills, and cutting-edge technology.

Explainer videos have become a powerful marketing tool for businesses of all sizes. They are a concise and effective way of conveying complex information and ideas to potential customers in an engaging manner. In this article, we will discuss the importance of effective explainer videos and how to create one that effectively communicates your message.

In today's fast-paced digital world, effective communication is essential to grab people's attention and convey messages efficiently. One of the most effective ways to do this is through the use of explainer videos. Explainer videos are a powerful tool for simplifying complex ideas, products, or services in a visually compelling way. In this article, we will explore what explainer videos are, their purpose, how to create an effective one, and the benefits they offer.

Often overlooked, yet a staple in Jumbla’s 2D folio, is the humble explainer video. A necessity for most businesses deterred by cringey stock clips and clunky transitions, the 2D explainer is a visually engaging way to kickstart your next marketing project.

Want some more insight into how Jumbla’s 2D explainer expertise can work for you? We’ve wrangled Jumbla’s best creative brains to delve into the tips and tricks from the animation industry, as well as our 5 best animated explainer video examplesto inspire your next script.

With the folks at Investis Digital, the team at Jumbla created this explainer 2D animation for Vodafone Business. From businesses big and small, Vodafone Business caters for everyone. 

Alongside our friends at Wyndham City, Jumbla created a beautiful 2D explainer video exploring the importance of trees for our community. The everyday inconveniences of trees is made to feel minor to the large environmental impact trees have on our life. From rising temperatures to air pollution, trees are a valuable source for maintaining the diversity and health of our world. The tagline reads 'One tree makes the world of difference' and within our video, it shows just that.

Our friends at Brand Collective reached out to work on this exciting Cinema 4D project forHush Puppies - Genius Fit. Representing the Genius Fit footbed, Jumbla wanted to create a piece that doesn't only look amazing, but makes you feel the benefits of this cuddly yet stable footbed.

Stax, a cloud management platform, approached Jumbla to create a clever 2D animation advertising all the company has to offer. Purpose-built for AWS, Stax is the only native cloud management platform with a rich and robust feature set to help you migrate, build, operate and support a thriving AWS ecosystem.

As we dive headlong into the silly season, we’ve wrestled the Wacom tablet away from designer Richard Shilling to get his take on two Christmas ads doing the rounds on Australian TV.

First up is the battle of retail behemoths Myer and Stockland.

Each has a markedly different approach to the form and content of their ads, and the results are equally divergent.

More on that shortly. First cab off the rank - what makes a good Christmas ad in the Australian market?

Between the months of November and April, Darwin enters its 'tropical summer' phase. To celebrate the unique natural phenomenon and drive tourism during the shoulder season,  the NT government commissioned internationally-renowned artist Bruce Munro to install a series of light sculptures around around the city.

Many of our clients sit in marketing teams tasked with creating content that’ll increase engagement, brand awareness or sell a new product. Jumbla’s UK Head of Production Laura Breaden went to the Festival of Marketing (FoM) to hear industry insiders’ predictions around upcoming trends in marketing, to find out what’s working - and more importantly, what isn’t.

Here’s  her cheatsheet from the day.

In early October, game audio composers, studios and devs gathered at the Arcade - Melbourne’s collaborative workspace for game developers - to discuss creating sonic landscapes and ‘breaking in’ to the industry. Jumbla’s in-house composer and sound designer, Sean Crowley, went along. Here’s what he found out.

It’s a tale as old as time.

An embattled Hollywood executive scrambles to find a property that’s guaranteed to make his studio bank. He  reaches deep into his studio’s archives, holds aloft a beloved classic from the 90s and cries, “this’ll do it! Nostalgia always sells!”

Anyone who had a parent scold them for ‘wasting’ time gaming when they were younger should be feeling pretty smug right now.

Billed as Australia's number one Counter-Strike: Global Offensive tournament, the Intel Extreme Masters (IEM)) is among the top fixtures on the domestic esports calendar.

Few things get the industry buzzing so much as news of a product launch. Yesterday, it was Sony that lit up feeds with the announcement of its much-awaited PlayStation 5.