--- title: Stax Cloud | A 2D Animation Case Study - Jumbla description: Stax, a cloud management platform, approached Jumbla to create a clever 2D animation advertising all the company has to offer.Checkout our case study on STAX. image: https://www.jumbla.com/hubfs/STAX_Hero.jpg --- ###### Case Studies # What is STAX - A 2D Animation Case Study Aug 23, 2022 - - - - [mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail](mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail) [Stax](https://www.stax.io/), a cloud management platform, approached Jumbla to create a clever [2D animation](https://www.jumbla.com/services/2d-animation) advertising all the company has to offer. Purpose-built for AWS, Stax is the only native cloud management platform with a rich and robust feature set to help you migrate, build, operate and support a thriving AWS ecosystem. Using a smart pastel colour palette and a quirky lead character, the video 'What is Stax?' appeals to the tech savvy millennial, the entrepreneur, the everyday internet user. With 2D animation firmly in Jumbla's wheelhouse of expertise, the team thrived in creating an engaging narrative, clear execution of information and a refined, youthful design language. From initial storyboards and styleframes through to animation and sound design, the team worked hand in hand with Stax to ensure their company ethos was well-represented in their [animated explainer video.](https://www.jumbla.com/services/explainer-video) To produce animations, Jumbla uses Adobe Creative Cloud suite, which consists of a variety of programs essential for creatives. For STAX, illustrations were created using Adobe [Illustrator](https://www.jumbla.com/services/explainer-video), a vector based graphic program. Vectors are a type of graphic format that can be resized without loss of quality or pixelation, and for this reason are most commonly associated with logo design. The opposite of a vector image is called a raster image (for example a JPEG), which is often created in Photoshop or similar software, and when scaled up becomes pixelated and loses resolution. Think of a photo taken off your phone for example, it has more detail, colour and texture, but it loses quality when resized. Vector graphics are suitable for limited colour artwork with a more simplistic design style, allowing for more flexibility, scalability, faster design work, and faster render times opposed to images with more complex colours or textures. [Explainer video animations](https://www.jumbla.com/services/explainer-video) often use vector graphics for their assets for these exact reasons. When animation begins, the designer may need to scale up certain assets to better suit the composition, so instead of having to re-draw the asset, with vector images you ca simply scale it up without loss of quality. In addition, vector asserts created in Adobe can also be used in other ways, such as for print media or online images for a website. Once images are created in Illustrator, Jumbla uses Adobe After Effects to animate. Adobe After Effects is a program originally designed for visual effects purposes but evolved quickly to become the most prominent 2D motion design software. After Effects is very powerful due to its longevity and community of users that help develop third-party plugins to enhance the user experience within the software. For STAX, Jumbla used a third-party plugin called DUIK to create basic rigs for characters. The rigging process means essentially connected the characters limbs together so it’s easier for the animator to make them move accurately. If an [animated character](https://www.jumbla.com/services/character-design) was not rigged, the animator would need to animate every part of a character’s arm separately (eg. The shoulder, the forearm, the hand etc.), as opposed to just dragging the hand, and having the rest of the arm automatically follow. For more simple animations such as STAX animators would often use basic rigs for parts of the body to give them accurate movement, while keeping the overall animation of the character simple, for example no walk cycles or time-consuming movements. This is often more than enough to communicate the key messages required without blowing the budget, while not being completely static.   ##### Related News ##### Related News [ In today's fast-paced and visually driven world, businesses are constantly searching for new ways to captivate their audience and effectively convey their brand message. One powerful way that has emerged as a game-changer in the marketing landscape is animated corporate video production. This engaging form of visual storytelling not only grabs attention but also leaves a lasting impact on viewers. In this article, we will explore the benefits that animated corporate videos can bring to your business. ](https://www.jumbla.com/news/the-benefits-of-corporate-video-for-businesses) [ Explainer videos have become a powerful marketing tool for businesses of all sizes. They are a concise and effective way of conveying complex information and ideas to potential customers in an engaging manner. In this article, we will discuss the importance of effective explainer videos and how to create one that effectively communicates your message. ](https://www.jumbla.com/news/an-effective-explainer) [ In today's fast-paced digital world, effective communication is essential to grab people's attention and convey messages efficiently. One of the most effective ways to do this is through the use of explainer videos. Explainer videos are a powerful tool for simplifying complex ideas, products, or services in a visually compelling way. In this article, we will explore what explainer videos are, their purpose, how to create an effective one, and the benefits they offer. ](https://www.jumbla.com/news/whatisanexplainer) [ Often overlooked, yet a staple in Jumbla’s 2D folio, is the humble explainer video. A necessity for most businesses deterred by cringey stock clips and clunky transitions, the 2D explainer is a visually engaging way to kickstart your next marketing project. Want some more insight into how Jumbla’s 2D explainer expertise can work for you? We’ve wrangled Jumbla’s best creative brains to delve into the tips and tricks from the animation industry, as well as our 5 best animated explainer video examplesto inspire your next script. ](https://www.jumbla.com/news/the-best-5-explainers) [View all news](https://www.jumbla.com/news) ### Start an Animation Project   Click below to submit your project details and a senior producer will get back to you within one business day. 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