2D animation is the perfect medium for creating clear-cut, yet compelling video.
It's ideal for conveying the details of a product, telling your brand story, and offering insights into the customer experience that entertain and engage.
Freedom and flexibility via hand-drawn elements and custom illustration
Great for story-driven projects featuring people or characters
Often produces a more 'natural' feel than other animation styles
2D animation takes illustrations of various elements such as characters or objects, and moves them around in a two-dimensional environment.
The action can go in any direction but doesn’t appear to move towards or away from the audience.
Traditionally, 2D animation was hand-drawn onto ‘cels’ and then photographed one at a time - an extremely time-consuming process.
Today, most 2D animation is created on a computer using cutting-edge software. Not only does this speed up the process - it also opens up new and novel possibilities.
2D animation is extremely versatile and can be used for a variety of purposes, from product explainers to television commercials and event graphics.
It offers a level of artistic freedom that can be difficult to replicate with 3D software. Many 2D animation projects are hand-drawn or custom illustrated.
Given its simplistic style, 2D animation is particularly good for communicating story-driven projects that feature people or characters. We find these are often used to demonstrate a customer’s journey.
It can also feel less ‘digital’ than 3D animation, producing a more natural feel.
Our diverse team comrpises artists who excel in background illustration, character illustration, character animation, cel animation, and almost everything in between.
This enables us to create animation in a multitude of styles. It also helps when integrating a brand's identity and 'feel' in a piece.
We can even add personality to inanimate objects so your video is fun and engaging to watch.
Every 2D animation we produce is perfectly timed and has a flow of movement that feels completely natural.
Our interconnected studios in the UK and Australia collaborate with clients all over the world in the film, TV, gaming, video production, events, marketing and advertising industries.
The Summit Creative Awards
The Summit International Awards
The W3 Awards
The Muse Awards
The Communicator Awards
The Bass Awards
The AEAF Awards
The Daytime Emmy Awards
The Webby Awards
The Horizon Interactive Awards
The Australian Video Producers Association