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2D Animation Studio

2D animation is the perfect medium for creating clear-cut, yet compelling video.


It's ideal for conveying the details of a product, telling your brand story, and offering insights into the customer experience that entertain and engage.


Our interconnected studios in the UK and Australia collaborate with clients all over the world in the film, TV, gaming, video production, events, marketing and advertising industries.


Benefits of 2D animation

  • Freedom and flexibility via hand-drawn elements and custom illustration

  • Great for story-driven projects featuring people or characters

  • Often produces a more 'natural' feel than other animation styles

What is 2D animation?

2D animation takes illustrations of various elements such as characters or objects, and moves them around in a two-dimensional environment.

The action can go in any direction but doesn’t appear to move towards or away from the audience.

Traditionally, 2D animation was hand-drawn onto ‘cels’ and then photographed one at a time - an extremely time-consuming process.

Today, most 2D animation is created on a computer using cutting-edge software. Not only does this speed up the process - it also opens up new and novel possibilities.

Why choose 2D animation?

2D animation is extremely versatile and can be used for a variety of purposes, from product explainers to television commercials and event graphics.

It offers a level of artistic freedom that can be difficult to replicate with 3D software. Many 2D animation projects are hand-drawn or custom illustrated.

Given its simplistic style, 2D animation is particularly good for communicating story-driven projects that feature people or characters. We find these are often used to demonstrate a customer’s journey.


Working on 2D animation with Jumbla

Our diverse team comrpises artists who excel in background illustration, character illustration, character animation, cel animation, and almost everything in between.

This enables us to create animation in a multitude of styles. It also helps when integrating a brand's identity and 'feel' in a piece.

We can even add personality to inanimate objects so your video is fun and engaging to watch. 

Every 2D animation we produce is perfectly timed and has a flow of movement that feels completely natural.

It can also feel less ‘digital’ than 3D animation, producing a more natural feel.

2D Animation FAQs

Q: What is 2D animation?
A: 2D animation involves moving illustrations of characters or objects in a two-dimensional environment. It does not appear to move towards or away from the audience.

Q: How is 2D animation created?
A: Traditionally, 2D animation was hand-drawn onto 'cels' and then photographed one at a time. However, today most 2D animations are created on computers using cutting-edge software, which speeds up the process and opens up new possibilities.

Q: Why should I choose 2D animation for my project?
A: There are several benefits to choosing 2D animation. It offers freedom and flexibility through hand-drawn elements and custom illustration. Additionally, it works well for story-driven projects featuring people or characters and often produces a more natural feel compared to other styles of animation.

Q: What can I use 2D animation for?
A: The versatility of 2D animation allows it to be used for various purposes such as product explainers, television commercials, event graphics, and more. Its simplistic style makes it particularly effective in communicating stories that involve people or characters.

Q: How does Jumbla approach creating high-quality 2d animations?
A : At Jumbla we have a diverse team with expertise in background illustration, character illustration, cel Animation etc . This enables us to create animations in multiple styles while integrating your brand's identity into our work. We also add personality even into non-living things so that your video becomes fun & engaging.


There’s usually a trade off in agency world between quality of creative, versus how easy the agency is to work with. Not so with Jumbla.


From quite a prescriptive brief, they listened, challenged, improved, led, followed, and ultimately ''magiced' up an outcome that we couldn’t be happier with.

Sam Moore

Head of Brand and Marketing


From our very first meeting with the Jumbla creative team, it was clear they understood what we were trying to do and just ‘got’ the brief. This continued through the script writing, storyboarding and animation process, making the collaboration completely seamless and stress-free. They met every deadline on schedule and worked tirelessly to deliver a professional, high-quality product.


We would wholeheartedly recommend Jumbla for any animation work and wouldn’t hesitate to use them again in future.

Lisa O'Brien

Communications Manager

Fernwood Fitness

What an exceptional company to work with. From initial kickoff to final delivery, Jumbla absolutely exceeded our expectations.


We couldn’t be happier with the end product.

Ben Crowe

Senior Producer



The Summit Creative Awards 

The Summit International Awards 

The W3 Awards
x 7

The Muse Awards
x 12

The Communicator Awards
x 5

The Bass Awards
x 2

The AEAF Awards
x 6

The Vega Awardsx 7

The Daytime Emmy Awards
x 1

The Webby Awards
x 2

The Horizon Interactive Awards
x 6

The Australian Video Producers Association
x 5

Featured 2D Animation Work

Fernwood Online Commercial
HotDoc Explainer Video
Lumeo Online Commercial
Scottish Water TVC

Start an Animation Project


Click below to submit your project details and a senior producer will get back to you within one business day.

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