As we dive headlong into the silly season, we’ve wrestled the Wacom tablet away from designer Richard Shilling to get his take on two Christmas ads doing the rounds on Australian TV. First up is the battle of retail behemoths Myer and Stockland. Each has a markedly different approach to the form and content of their ads, and the results are equally divergent. More on that shortly. First cab off the rank - what makes a good Christmas ad in the Australian market?
Many of our clients sit in marketing teams tasked with creating content that’ll increase engagement, brand awareness or sell a new product. Jumbla’s UK Head of Production Laura Breaden went to the Festival of Marketing (FoM) to hear industry insiders’ predictions around upcoming trends in marketing, to find out what’s working - and more importantly, what isn’t. Here’s her cheatsheet from the day.
In early October, game audio composers, studios and devs gathered at the Arcade - Melbourne’s collaborative workspace for game developers - to discuss creating sonic landscapes and ‘breaking in’ to the industry. Jumbla’s in-house composer and sound designer, Sean Crowley, went along. Here’s what he found out.