As we dive headlong into the silly season, we’ve wrestled the Wacom tablet away from designer Richard Shilling to get his take on two Christmas ads doing the rounds on Australian TV. First up is the battle of retail behemoths Myer and Stockland. Each has a markedly different approach to the form and content of their ads, and the results are equally divergent. More on that shortly. First cab off the rank - what makes a good Christmas ad in the Australian market?
Between the months of November and April, Darwin enters its 'tropical summer' phase. To celebrate the unique natural phenomenon and drive tourism during the shoulder season, the NT government commissioned internationally-renowned artist Bruce Munro to install a series of light sculptures around around the city.
Many of our clients sit in marketing teams tasked with creating content that’ll increase engagement, brand awareness or sell a new product. Jumbla’s UK Head of Production Laura Breaden went to the Festival of Marketing (FoM) to hear industry insiders’ predictions around upcoming trends in marketing, to find out what’s working - and more importantly, what isn’t. Here’s her cheatsheet from the day.