It’s a tale as old as time.

An embattled Hollywood executive scrambles to find a property that’s guaranteed to make his studio bank. He  reaches deep into his studio’s archives, holds aloft a beloved classic from the 90s and cries, “this’ll do it! Nostalgia always sells!”

Anyone who had a parent scold them for ‘wasting’ time gaming when they were younger should be feeling pretty smug right now.

Billed as Australia's number one Counter-Strike: Global Offensive tournament, the Intel Extreme Masters (IEM)) is among the top fixtures on the domestic esports calendar.

Few things get the industry buzzing so much as news of a product launch. Yesterday, it was Sony that lit up feeds with the announcement of its much-awaited PlayStation 5.

We’ve reached that time of year again – when it gets dark out quickly, and the vast majority of the globe slinks back into their living rooms early on a Monday evening.

The average person sees 5,000 ads every day. That’s more ads than we can hope to remember in a year.

Despite the utility of written content, sometimes language can only go so far. Even under the best of circumstances, there are only so many words in the English language, an issue that becomes particularly challenging when explaining new concepts, ideas, or instructions.

This week brings progress for women in design, the winning combination of dogs and animation, and a tip from Netflix on how to save money in the world of an uber-corporation.

This week’s Creative Brief features bold new moves in advertising and a scary machine-learning tool...

Animation and VFX at the Oscars, marketing misconceptions, and extension updates...all in this week’s creative news round-up.

This week’s creative brief has good news for designers but bad news for content marketers...

How often have you watched a YouTube video and hovered the cursor over the ‘Skip Ad’ button until it lit up? You’re not alone.

This week’s creative brief spans augmented reality (AR), interactive 3D images, video advertising, and smart pen tech.

Here’s what you need to know about the creative industries this week...

First there was Snapchat. Then Instagram entered the fray. Now, nearly every social platform is embracing ephemeral content - media that lasts only a short time before disappearing.

Choosing to advertise your brand, product or service with animation makes perfect sense. But what if you’ve never explored its creative potential before?