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Ident Design

NODE Fest

Client:
Agency:
Animation Type: 2D, Motion Graphics

Credits
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Creative Director
Callan Woolcock
Sound Design
Callan Woolcock
2D Artist
Callan Woolcock
Designer
Callan Woolcock

Our ident design for NODE Fest

As part of its 2016 event, the motion graphics festival NODE Fest invited entries for 15-second logo idents. Jumbla Creative Director Callan Woolcock's entry, specifically opted for something more logo-based.

“I had a look at some of the other entries and saw that there was a lot of impressive work," Cal said. "Some of them were very thematic and told a bit of a story, but this also means they’re potentially a bit less flexible.

"As an alternative, we wanted to create something easily applicable in a practical setting – something highly functional and pivotally based around the Node Fest logo."

The work was created in After Effects, taking advantage of the 3D Stroke plugin. This was then traced-over in Photoshop.

“We drew over the brushstrokes frame-by-frame to create the edgier look on their outlines. We wanted it to look slightly rustic and handmade, as a contrast to the bright vivid colours,” Cal said.

The video is designed to play seamlessly on continuous loop, as a backdrop or event graphic.

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