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Opening Sequence

Melbourne Spring Fashion Week 2016

Client: Melbourne Spring Fashion Week 2016
Agency: City of Melbourne
Animation Type: 3D, Motion Graphics

Credits
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Creative Director
Oz Smith
3D Lead
Oz Smith
Producer
Danielle Carter
3D Artist
Dileepa Solangaarachchi
2D Artists
Frankie Lee, Kane Rowlingson

Our opening sequence for Melbourne Spring Fashion Week 2016

The Melbourne cityscape, shining blue and purple neon against the navy night sky, twinkles alluringly - brimming with possibilities. Roam out into the night - winter’s over, and it’s time to come out to play.

It’s getting warmer - bright umbrellas and huge palm trees dapple the sand with shade. But the beach towels are deserted; left lying on the beach in favour of a swim in the ocean.  

Silver lace camellias burst into bloom; geraniums and tulips blossom forth as jet black butterflies soar into the sky.

Spring has sprung in Melbourne. And along with it, the Melbourne Spring Fashion Festival.

City of Melbourne commissioned these beautiful event graphics, which were played during different runway shows at 2016’s most celebrated Australian fashion event - each contrasting, but distinctively evocative of springtime in Melbourne, and the season’s close relationship with the fashion world.

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