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Cel Animation, Frame by Frame Animation

Cel animation (aka: frame-by-frame animation) is a highly labour-intensive 2D animation technique. It comprises hundred of different frames - one following the other in slightly different poses.

 

When we're talking 24 frames per second of vision, you can appreciate the amount of work required to produce a beautiful cel animation.

Clients

Our interconnected studios in the UK and Australia collaborate with clients all over the world in the film, TV, gaming, video production, events, marketing and advertising industries.
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Key strengths of cel animation

  • Mimics hand-drawn characters and environments in a more cost effective way than traditional 2D animation

  • Unique art style that often surprises/wows viewers - it looks 2D but moves like 3D

  • Cel shading, when done well, features the charm and warmth of a hand-crafted and tactile artwork

 

Take a step back in time

While it takes meticulous attention and care to create, the advantages of cel animation are well worth the effort,  often resulting in striking imagery that can’t be achieved with any other technique.

It’s typically referred to as 'cel animation' because in years gone by, it was created using transparent sheets of celluloid paper.

If you’re imaging an old black-and-white Mickey Mouse steering a boat… you’re exactly on the mark. The only difference is that today those transparent sheets of paper have become redundant (phew...), thanks to the advent of computer technology.

See for yourself - Scottish Water & Polished Man

Jumbla has executed frame-by-frame animation for various projects, such as a set piece for Pause Fest and TV commercials for Scottish Water (UK).

One of our most celebrated and awarded videos - Polished Man - also featured the use of cel animation.

 

Flexible solutions

We can help you identify the best animation technique(s) for your next project - whether it's 2D animation, 3D animation, motion graphics, or cel animation - Jumbla has the creative talent to deliver outstanding results for you and your clients.

The best policy is to ask during our discussions - we'll always go the extra mile to help out!

Cell animation FAQ

 

What is cell animation or frame by frame animation?

Cell animation, also known as traditional or hand-drawn animation, is a technique where each frame of an animated sequence is drawn on individual transparent sheets called cells. These cells are then layered together to create the illusion of movement.

 

Why should businesses consider using cell animation?

Cell animation offers a unique and nostalgic style that can capture viewers' attention and leave a lasting impression. It allows for creative storytelling and can be tailored to suit various industries and target audiences.

 

How does Jumbla approach cell animation projects?

At Jumbla, we have experienced animators who excel in creating visually stunning cell animations. We work closely with our clients to understand their vision and objectives, ensuring that every frame reflects their brand identity effectively.

 

Can I incorporate my branding into the cell animations created by Jumbla? 

Absolutely! Our team will collaborate with you to ensure your branding elements are seamlessly integrated into the cell animations. This includes incorporating your logo, color palette, typography choices, and any other visual assets you want to include.

 

Can you provide examples of cel animation by Jumbla?

Certainly! Jumbla has successfully executed frame-by-frame animations for various projects. Notable examples include a set piece for Pause Fest and TV commercials for Scottish Water (UK). Our award-winning video "Polished Man" also features cel animation.

 

How can cel animation be used in marketing campaigns?

Cel animation adds a distinct and captivating visual style to marketing campaigns and projects. Its unique look can engage viewers and create memorable experiences.

 

Can Jumbla incorporate cel animation in my project? 

Yes, we specialise in various animation techniques, including cel animation. Our skilled team can create frame-by-frame animations that align with your project's goals and vision.

 

Is cel animation suitable or modern audiences? 

Absolutely. While cel animation has historical roots, its charm and timeless appeal make it relevant and appealing to modern audiences, especially when used creatively.

Jumbla is a place of opportunity, growth, creation and fun. Here are just some of the reasons we’re proud to call ourselves “Jumblers”.

The People

We’re a lively bunch of creators who are passionate about what we do, but don’t take ourselves too seriously. We’re a diverse mix of unique personalities, socially united by our common interest in design. We like to hang out around the big communal table for lunches, crack open the beer and cider on Friday afternoons and do an organised night out once a month.

When a brief comes in, we band together to provide the best result possible. Our team comprises of around 20 people in creative roles and only about 8 people in other roles (such as producers) - unlike many studios today, which seem to have a reverse configuration.

Jumbla is a place of opportunity, growth, creation and fun. Here are just some of the reasons we’re proud to call ourselves “Jumblers”.

The People

We’re a lively bunch of creators who are passionate about what we do, but don’t take ourselves too seriously. We’re a diverse mix of unique personalities, socially united by our common interest in design. We like to hang out around the big communal table for lunches, crack open the beer and cider on Friday afternoons and do an organised night out once a month.

When a brief comes in, we band together to provide the best result possible. Our team comprises of around 20 people in creative roles and only about 8 people in other roles (such as producers) - unlike many studios today, which seem to have a reverse configuration.

Testimonials

I don’t know if I stumbled across Jumbla, or if they stumbled across me. Regardless, we fell into working together very easily and at every turn they have been a joy.

 

It’s the combination of smart people who genuinely get on board with your project and then deliver with skill and craft. You can tell that Jumbla take pride in what they do and how they go about doing it.

 

There are very few shops in the world where you find that comfort zone right away, where you just start working. Jumbla is one of them.

Jonas Lembke

Executive Creative Director

Atomic212º

It was a pleasure to work with Jumbla - always dedicated, positive and collaborative. Even with a tight deadline, we liked how they found creative solutions to any challenges that arose, adding beautiful imaginative builds - all done with great passion.

 

I highly recommend working with them and I'm looking forward to collaborating again in the future.

 

Thank you very much!

Darren Mulkerrins

Design Director

Landor

We engaged Jumbla to create an entirely new creative direction for our men’s footwear brand Julius Marlow. Something that immediately impressed me about the business was the creativity of the entire team. Our producer really understood our brief, and spending time with the creative director was extremely exciting, largely due to the passion and professionalism they both had.

 

The finished piece created by the team was described by our CEO as the single best piece of creative our business had ever had made, and we achieved record sales online and across all retail channels.

Chris Thompson

Digital Marketing and Innovation Manager

The Brand Collective

Awards

The Summit Creative Awards 
x2

The Summit International Awards 
x3

The W3 Awards
x 7

The Muse Awards
x 12

The Communicator Awards
x 5

The Bass Awards
x 2

The AEAF Awards
x 6

The Vega Awardsx 7

The Daytime Emmy Awards
x 1

The Webby Awards
x 2

The Horizon Interactive Awards
x 6

The Australian Video Producers Association
x 5

Featured Cel Animation Work

Pause Fest - Erupt Motion Response
Scottish Water TVC
Yarra Trams Social Content
Polished Man Online Commercial

Start an Animation Project

 

Click below to submit your project details and a senior producer will get back to you within one business day.

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