Cel animation (aka: frame-by-frame animation) is a highly labour-intensive 2D animation technique. It comprises hundred of different frames - one following the other in slightly different poses.
When we're talking 24 frames per second of vision, you can appreciate the amount of work required to produce a beautiful cel animation.
Mimics hand-drawn characters and environments in a more cost effective way than traditional 2D animation
Unique art style that often surprises/wows viewers - it looks 2D but moves like 3D
Cel shading, when done well, features the charm and warmth of a hand-crafted and tactile artwork
While it takes meticulous attention and care to create, the advantages of cel animation are well worth the effort, often resulting in striking imagery that can’t be achieved with any other technique.
It’s typically referred to as 'cel animation' because in years gone by, it was created using transparent sheets of celluloid paper.
If you’re imaging an old black-and-white Mickey Mouse steering a boat… you’re exactly on the mark. The only difference is that today those transparent sheets of paper have become redundant (phew...), thanks to the advent of computer technology.
Jumbla has executed frame-by-frame animation for various projects, such as a set piece for Pause Fest and TV commercials for Scottish Water (UK).
One of our most celebrated and awarded videos - Polished Man - also featured the use of cel animation.
We can help you identify the best animation technique(s) for your next project - whether it's 2D animation, 3D animation, motion graphics, or cel animation - Jumbla has the creative talent to deliver outstanding results for you and your clients.
The best policy is to ask during our discussions - we'll always go the extra mile to help out!
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