How often have you watched a YouTube video and hovered the cursor over the ‘Skip Ad’ button until it lit up? You’re not alone.
Choosing to advertise your brand, product or service with animation makes perfect sense. But what if you’ve never explored its creative potential before?
Ever heard of Bushnell’s Theorem? No? Well, it could be the key to unlocking your explainer video scriptwriting genius.
Effective communication is vital to every business, and an increasingly popular format is the corporate video. Advantages are myriad - brand awareness, stronger engagement levels, higher conversion rates - the list goes on.