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What if we told you that no voiceover could actually be your secret weapon to explainer videos for Social Media? It might sound counterintuitive, but the data speaks for itself: a staggering 85 per cent of Facebook videos are viewed without sound.

That’s an enormous audience, especially considering Facebook users watch a collective 100 million hours of video daily. This trend is driven by a simple fact: we now watch more videos on our mobile devices than on desktops, and our viewing habits have changed forever.

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