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Allocating significant budgets to traditional advertising agencies is no longer the only way for brands to reach their audience. In the current landscape, a branded content video strategy in Australia must be more deliberate. The truth is that for branded content to work, it requires three specific pillars: strategy, story, and succession.

What if we told you that no voiceover could actually be your secret weapon to explainer videos for Social Media? It might sound counterintuitive, but the data speaks for itself: a staggering 85 per cent of Facebook videos are viewed without sound.

That’s an enormous audience, especially considering Facebook users watch a collective 100 million hours of video daily. This trend is driven by a simple fact: we now watch more videos on our mobile devices than on desktops, and our viewing habits have changed forever.

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