The versatility of animated video opens up a world of possibilities when developing content for product launches.
Which other medium allows you to build curiosity by revealing a product with such novelty ... then shows its inner workings, before highlighting how the features operate in a real-life scenario?
Animation is a powerful marketing tool for product launches.
Take this video we produced for The Brand Collective and Julius Marlow. This was created with the specific goal of showing the key features of the product rather than specifically telling the market about its strengths.
And therein lies the power.
“It's always about making the product feel exciting and awesome, isn't it?”
“When they release a new iPhone, the phone is animated in a revealing way. It adds an element of curiosity and mystery.”
Animation and motion graphics breathe life into product launches by depicting scenes that are otherwise impossible to show using live action video.
“It works really well in animation because you can do almost anything with it,” Callan said.
“Once you get the model, you can fly around it, you can pinpoint certain areas, you can highlight different parts - do whatever you need to.
“It’s actually a great way to complement live action video, because you can show a how a product works in context while still having complete control over it.”
We can work with you to deliver the conceptual, creative and technical assistance to produce novel and attention-grabbing product launch animations.
The best policy is to ask how we can add value when talking with your producer - we'll always go the extra mile to help out!
Our interconnected studios in the UK and Australia collaborate with clients all over the world in the film, TV, gaming, video production, events, marketing and advertising industries.
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