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Australian Christmas Ads Spotlight - Myer vs Stockland (2019)

As we dive headlong into the silly season, we’ve wrestled the Wacom tablet away from designer Richard Shilling to get his take on two Christmas ads doing the rounds on Australian TV.

First up is the battle of retail behemoths Myer and Stockland.

Each has a markedly different approach to the form and content of their ads, and the results are equally divergent.

More on that shortly. First cab off the rank - what makes a good Christmas ad in the Australian market?

Behind-the-keyframes: Bruce Munro's Tropical Light

Between the months of November and April, Darwin enters its 'tropical summer' phase. To celebrate the unique natural phenomenon and drive tourism during the shoulder season,  the NT government commissioned internationally-renowned artist Bruce Munro to install a series of light sculptures around around the city.

The TL;DR from London's Festival of Marketing

Many of our clients sit in marketing teams tasked with creating content that’ll increase engagement, brand awareness or sell a new product. Jumbla’s UK Head of Production Laura Breaden went to the Festival of Marketing (FoM) to hear industry insiders’ predictions around upcoming trends in marketing, to find out what’s working - and more importantly, what isn’t.

Here’s  her cheatsheet from the day.

How to make it as a games audio composer

In early October, game audio composers, studios and devs gathered at the Arcade - Melbourne’s collaborative workspace for game developers - to discuss creating sonic landscapes and ‘breaking in’ to the industry. Jumbla’s in-house composer and sound designer, Sean Crowley, went along. Here’s what he found out.

Shedding light on a new era of technology

Few things get the industry buzzing so much as news of a product launch. Yesterday, it was Sony that lit up feeds with the announcement of its much-awaited PlayStation 5.

Creating - and saying goodbye to - an icon

We’ve reached that time of year again – when it gets dark out quickly, and the vast majority of the globe slinks back into their living rooms early on a Monday evening.

Using explainer videos to communicate complex messages

Despite the utility of written content, sometimes language can only go so far. Even under the best of circumstances, there are only so many words in the English language, an issue that becomes particularly challenging when explaining new concepts, ideas, or instructions.

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