As we dive headlong into the silly season, we’ve wrestled the Wacom tablet away from designer Richard Shilling to get his take on two Christmas ads doing the rounds on Australian TV.
First up is the battle of retail behemoths Myer and Stockland.
Each has a markedly different approach to the form and content of their ads, and the results are equally divergent.
More on that shortly. First cab off the rank - what makes a good Christmas ad in the Australian market?