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Shedding light on a new era of technology

Few things get the industry buzzing so much as news of a product launch. Yesterday, it was Sony that lit up feeds with the announcement of its much-awaited PlayStation 5.

Using explainer videos to communicate complex messages

Despite the utility of written content, sometimes language can only go so far. Even under the best of circumstances, there are only so many words in the English language, an issue that becomes particularly challenging when explaining new concepts, ideas, or instructions.

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