This was about more than just explaining a software application to those looking to redesign their homes. Rather, it’s about giving them a sense for how immersive the system is and how it feels to use it.
For this 3D product demonstration for National Tiles, we mixed animation with live-action, starting with a woman opening up the program on a tablet computer. Rather than simply showing what’s on screen, the interiors she’s examining pop out of the tablet in three dimensional holograms - in a way that’s almost reminiscent of the projections used in Star Wars films.
The flashy high-end video took several weeks to produce, given the mix of components. In addition to shooting the live-action footage in front of a green screen, we worked extensively on visual effects, motion graphics, compositing and audio mixing.