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Homewise Harpic

Agency: Homewise
Animation Type: 3D, Motion Graphics

Creative Director
Callan Woolcock
3D Artists
Mike Lomas, Steph McLaren
Mike Lomas 
Design & Illustration
Callan Woolcock
Steve Bradshaw
Callan Woolcock

Our television commercial (TVC) for Homewise

Our work for Homewise, an online resource providing tips and ideas about how to keep your home neat and clean, is a great example of the effectiveness of combining live action footage and animation in product demonstrations.

Live action product demonstrations are hugely valuable to your product or service - and combining this medium with animation does wonders for the quality and calibre of your video.

Animated product demonstrations provide a modern, accurate, creative and seamless demo of how products work. They are especially valuable and effective when demonstrating cleaning products in a polished and fresh way - which is how we approached these product demonstrations for Harpic White & Shine and Harpic Hygienic Plus.

Despite the subject matter of toilet hygiene not being overtly glamorous (we admit), the animation is crisp and contemporary, and imbues the product with a sense of quality and reliability.

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