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Homewise Harpic

Agency: Homewise
Animation Type: 3D, Motion Graphics

Our television commercial (TVC) for Homewise

Our work for Homewise, an online resource providing tips and ideas about how to keep your home neat and clean, is a great example of the effectiveness of combining live action footage and animation in product demonstrations.

Live action product demonstrations are hugely valuable to your product or service - and combining this medium with animation does wonders for the quality and calibre of your video.

Animated product demonstrations provide a modern, accurate, creative and seamless demo of how products work. They are especially valuable and effective when demonstrating cleaning products in a polished and fresh way - which is how we approached these product demonstrations for Harpic White & Shine and Harpic Hygienic Plus.

Despite the subject matter of toilet hygiene not being overtly glamorous (we admit), the animation is crisp and contemporary, and imbues the product with a sense of quality and reliability.

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