Jumbla can help you produce branded video content that addresses the two primary components of any successful B2B or B2C conversation - entertainment and messaging.
In a world of diminishing attention spans and content saturation, branded video cuts through the noise by prioritising entertainment over self-promotion.
The approach requires that we set aside notions of speaking solely about our brand.
This doesn’t mean you need to be in the game of creating free video that entertains the masses for the sake of it.
Rather, it means there are ways to weave your messaging into entertaining video (see Chatbooks and Dollar Shave Club) that achieves the dual goal of both capturing attention and communicating something about your products or services.
On the face of it, this can be a difficult concept to grasp. After all, products and services are our bread and butter. Why shouldn’t we focus on promoting their features and our expertise?
The thing we need to realise (and capitalise on) is no matter how much we love our own work, chances are the rest of the internet is a lot less enthusiastic.
By crafting entertaining or emotionally-arousing stories that interest your target market, you’ll naturally gain their attention.
This opens the door to weaving relevant business messages into your content.
Take Y3llow, a piece we produced for Rhinomed. Even non-cyclists can appreciate the power of the story as they view it without an overt brand presence - barring the logo at the end.
It’s a win-win situation - the audience is entertained, while Rhinomed associates its product with the core activity of its target market, and benefits from any positive associations that result.
The emphasis with branded video content is on creating quality stories that interest your audience - ones that you can also associate with your brand.
We’re talking the kind of content they’d consume regardless of who produced it.
It’s a challenge, but one that can be tackled with creativity and precision via animation and motion graphics.
Our interconnected studios in the UK and Australia collaborate with clients all over the world in the film, TV, gaming, video production, events, marketing and advertising industries.
The Summit Creative Awards
The Summit International Awards
The W3 Awards
The Muse Awards
The Communicator Awards
The Bass Awards
The AEAF Awards
The Daytime Emmy Awards
The Webby Awards
The Horizon Interactive Awards
The Australian Video Producers Association