When planning a visually striking project - whether it’s a game, commercial, or digital campaign, you will likely come across terms like VFX and CGI. While both are essential tools in bringing ambitious visual ideas to life, they’re not one and the same. Understanding the difference between VFX (Visual Effects) and CGI (Computer-Generated Imagery) can help you communicate your vision more clearly and choose the right creative team to execute it. In this article, we’ll break down what sets them apart, how they work together, and why both are crucial when partnering with a professional VFX and animation studio.

We were pleased to get a mention in Australian Business Journal's feature article about the top brand design agencies to watch in 2025. 

Grabbing attention and making a lasting impression — that’s what great advertising is all about. Animation has long been a standout tool for doing just that. With its limitless creative possibilities and universal appeal, animated TV commercials can whisk us away to imaginative worlds, introduce characters we won’t forget, and break down complex ideas with clarity and charm.

Unlike live-action, animation isn’t tied to the rules of the real world. That freedom opens the door for brands to tell their stories in ways that are bold, unexpected, and incredibly engaging. Whether it’s through heartwarming storytelling or laugh-out-loud moments, animated ads can spark genuine emotion and build strong connections with audiences. They can take something ordinary and make it feel magical — all while delivering a message that sticks.

At Jumbla, we believe in the impact animation can have when it’s done right. So, we’ve rounded up 10 standout animated TV commercials that didn’t just entertain — they delivered real results.

Did you know that a significant portion of your video ad’s persuasive power is forged after the cameras stop rolling? While great footage is a fantastic start, it’s in post-production where raw material is transformed into a compelling narrative that captivates and converts. This is where the story truly takes shape, the emotion is dialled in, and your brand message is polished to perfection. At Jumbla, an expert animation studio, we understand that post-production isn't just a final step; it's where the magic of effective video advertising truly comes alive, turning good concepts into unforgettable ads with the strategic use of editing, motion graphics, and more.

Video has become a powerful way to connect with audiences. Whether you're envisioning a captivating brand film, a product launch that truly grabs attention, or social media content that stops people mid-scroll, the impact of video is clear. But transforming that initial idea into a compelling visual experience? That's where a talented video production company steps in.

We were pleased to get a mention in Boss Magazine's feature article about the top video production companies to watch in 2025. 

Website Planet interviewed Jumbla MD, Andy Dehnert on Jumbla's global animation journey. Read the full article on WebsitePlanet.com

Directors Callan Woolcock, Jordan Booker, and the team at Jumbla in Melbourne prove that exceptional design and animation are not exclusive to major brands with this beautifully crafted spot for an Australian home builder.

In today's bustling marketplace, where competition is fierce and attention spans are fleeting, standing out is more essential than ever. Event branding serves as a powerful tool to set your gathering apart, creating a distinctive identity that resonates with attendees long after the event is over. 

What is a Stinger Transition?

Stinger transitions are a specific type of video transition used in motion graphics to create a seamless and dynamic shift between scenes. These transitions are characterised by a brief, often animated clip that plays as one scene exits and another enters. Unlike standard cuts or fades, stinger transitions add an element of visual flair, ensuring that the viewer's focus is maintained throughout the transition process. 

Corporate videos have become an essential tool for businesses aimining to improve audience engagement and to communicate their brand message effectively. Animated corporate videos in particular offer a creative and versatile medium that can bring complex ideas to life with clarity and flair. As an industry leader in animation, we understand the power of visual storytelling in capturing attention and fostering connections with potential clients. In this guide, we'll delve into the key elements that make a corporate video successful, providing top tips on crafting compelling content and showcasing examples of standout animated corporate videos that have resonated across diverse industries.

Within the realm of visual storytelling, understanding the difference between motion graphics and video editing is essential. As creative experts, we acknowledge that each field contributes uniquely to developing compelling stories. Motion graphics have the unique ability to animate static visuals through dynamic animation and design, while in video editing footage is seamlessly pieced together to create a unified story.

The evolution of film title design offers a fascinating glimpse into the artistry and innovation that have shaped the film industry over the decades. From the classic elegance of early silent films to the dynamic and immersive motion graphics that captivate today's audiences, the history of film titles is a testament to the creativity and technical prowess that drive this unique craft. Join us as we delve into the rich tapestry of film title design, tracing its roots and celebrating its modern-day marvels.

In the dynamic landscape of game design, environment concept art plays a pivotal role in crafting immersive worlds that captivate players. This specialised art form serves as the blueprint for the visual storytelling and emotional experiences within a game, influencing how players interact with and perceive the game world. From lush, sprawling landscapes to intricate urban settings, game environment concept art requires a blend of creativity and technical precision.

In the intricate world of filmmaking, the terms ADR (Automated Dialogue Replacement) and dubbing often surface, sometimes interchangeably, yet they represent distinct processes that serve unique purposes. Both techniques are pivotal in sound design, enhancing the auditory experience of films and animations. ADR involves re-recording dialogue in a controlled studio environment to replace or supplement original on-set audio, ensuring clarity and emotional nuance. Dubbing, on the other hand, replaces the entire spoken language of a film with another language, enabling global audiences to enjoy the content in their native tongue. In this article, we will delve into the nuances of ADR and dubbing, illustrating how each method enriches storytelling in both animation and live-action cinema.

In the dynamic world of advertising, mastering the art of persuasion is crucial for capturing audience attention and driving engagement. Persuasive ads combine creativity, strategic messaging, and an understanding of human psychology to influence consumer behaviour effectively. Key elements such as emotional appeal, credibility, and a compelling call to action are essential in crafting these powerful messages. In this piece, we will delve into five great persuasive ads examples that have captivated audiences and demonstrated the potent impact of well-executed advertising. Discover how these standout campaigns have set benchmarks in the industry by leveraging creativity and strategic insight.