Our friends at Brand Collective reached out to work on this exciting Cinema 4D project for Hush Puppies - Genius Fit. Representing the Genius Fit footbed, Jumbla wanted to create a piece that doesn't only look amazing, but makes you feel the benefits of this cuddly yet stable footbed.
Swiftly bouncing between brightly coloured scenes, the GenuisFit footbed's three core ideas are showcased; it's cushion dome, it's arch support and it's heel cuddle. This is done by paring abstract shapes imitating modern shoe ergonomics with realistic textures. The structure of the film is simple in that each component is segregated, allowing us to focus on each idea individually.
Polishing off this TVC and social media campaign, Jumbla utilised the best of playful music, sound design and animation to capture the essence of HushPuppies new campaign. With diligent attention to detail from initial storyboards and moodboards, through to animation, compositing, light and final rendering, this film is an achievement for the Cinema 4D team here at Jumbla.
