Our friends at Brand Collective reached out to work on this exciting project for Hush Puppies - Genius Fit. Representing the Genius Fit footbed, Jumbla wanted to create a piece that doesn't only look amazing, but makes you feel the benefits of this cuddly yet stable footbed.
Swiftly bouncing between brightly coloured scenes, the GenuisFit footbed's three core ideas are showcased; it's cushion dome, it's arch support and it's heel cuddle. This is done by paring abstract shapes imitating modern shoe ergonomics with realistic textures. Polishing off this campaign TVC, Jumbla utilised the best of playful music, sound design and animation to capture the essence of HushPuppies new campaign.