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Promotional Video

Vocation

Client: Vocation
Agency:
Animation Type: 3D, Animation

Credits
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Our promotional video for Vocation

Philosophy and play dough are rarely combined - but we thought it would be a fitting marriage for this video, promoting adult learning.

After all, humans and play dough share certain traits: both can shaped and reshaped in positive ways.

By turning each letter into characters, we were able to depict the human traits of the recited philosophical phrases; and show the true power of learning, regardless of age.

These characters are only humanistic in behaviour. Visually, they retain their form as letters made of play dough, right down to the fine textural details.

'Knowledge is power' is the starting point for this piece, but importantly 'knowledge is not information'.

It’s more than what you might read in books: it is understanding, experience and figuring stuff out. It’s what makes people extraordinary.

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