Health insurance is one product that, too often, gets over-complicated. We created a TVC for Australian Unity, on behalf of advertising agency McCann, that tells it like it is – getting the key information across swiftly and clearly, while presenting fresh aesthetics.
We wanted it to look sleek from start to finish, but also 'laid back'. The style combined minimalist typography with playful handwriting elements, to suit Australian Unity’s brand identity and values.
The result is a short, sharp ad with lots of information, but conveyed in a user-friendly, consumable manner.