Explainer Videos For Social Media Marketing - Jumbla

What if we told you that no voiceover could actually be your secret weapon to explainer videos for Social Media? It might sound counterintuitive, but the data speaks for itself: a staggering 85 per cent of Facebook videos are viewed without sound.

That’s an enormous audience, especially considering Facebook users watch a collective 100 million hours of video daily. This trend is driven by a simple fact: we now watch more videos on our mobile devices than on desktops, and our viewing habits have changed forever.

How Social Media Habits Evolved

Picture the scene: you’re on the train or tram during your morning commute, scrolling through your social feed. An eye-catching video pops up. Do you risk annoying fellow passengers by playing it with the sound on, or do you follow the story visually, relying on captions and graphics?

You’re not alone. Facebook’s own research found that 80% of users react negatively to unexpected, loud video ads. In contrast, their internal tests revealed that captioned video ads increase average view time by 12%.

This shift makes one thing clear: when it comes to social media marketing with explainer videos, the absence of a voiceover isn't a limitation—it's an opportunity.

Why Animation Excels in Social Media Marketing With Explainer Videos

Most explainer videos are found when users are actively searching on a website. But taking your video directly to your audience on social media is a powerful strategy, especially when it features animation or motion graphics. Here’s why it works so well in a sound-off environment:

• Instantly Grabs Attention: In the fast-paced scroll of social media, where attention spans are fleeting, vibrant animation and slick motion graphics make your content impossible to ignore.

• Drives Deep Engagement: A unique colour palette, compelling characters, and a strong visual narrative create an engrossing piece of content that keeps viewers locked in.

• Builds Emotional Connection: Whether you aim for happiness or heartbreak, the visual storytelling in explainer videos for social media can capture—and hold—attention by tapping into universal emotions.

• Encourages Sharing: If you create content that is visually stunning, engaging, and entertaining, people will share it. It’s the very nature of social media—people love to share content that reflects their personality, values, or sense of humour.

• Strengthens Brand Identity: By consistently using your corporate colours and visual style, you build brand equity directly with your target market every time your explainer video appears in their feed.

• Perfectly Mobile-Friendly: Explainer videos for social media are designed for mobile consumption, which means they must rely on powerful visual communication. On-screen text, clear graphics, and intuitive animation ensure your message lands perfectly, with or without a voiceover.

How to Create a Powerful Explainer Video With No Voiceover

While a professional voiceover artist can add a layer of persuasion, visual prowess alone is often more than enough to win over your audience. It’s about showing, not just telling.
Take this example produced by Jumbla for Julius Marlow’s O2 Motion shoe technology. Through photorealistic renders, the shoe is constructed right before your eyes. Dynamic captions explain what each component does, leaving the viewer in no doubt about the key messages—no voiceover required.

Here’s another case in point from bike light company Knog. Instead of using a voiceover to direct the story, the video presents comical yet common scenarios where a bike light is essential. The visual narrative is so clear and entertaining that a voiceover would be redundant.

The Power of Captions

Of course, you don't have to abandon audio entirely. A great strategy is to produce your explainer video with a professional voiceover and then supplement it with optimised captions for social media. The best explainer video scripts are short and sweet anyway, making them perfect for on-screen text.

For instance, Jumbla produced a series of animated explainer videos for Scottish Water that included both a voiceover and clear captions. This gives users the choice to listen or watch silently, catering to every preference and situation.

Facebook sums up this flexible approach perfectly:

"When sound is off, beautiful imagery and on-screen text can help tell your story. When enabled, your video’s sound should offer additional value to viewers and further bring your story to life."

Your Next Explainer Video: No Voiceover, No Problem

In a perfect world, every video would be viewed with the sound on, allowing a carefully chosen voice to build trust and persuade your audience.

But as our social media habits continue to evolve, social media marketing with explainer videos demands a visuals-first approach. For your next project, remember that no voiceover is no problem. In fact, it might just be your greatest strength.