--- title: Senior PepsiCo Designer Joins Jumbla Studios as Creative Head description: Former PepsiCo senior design manager Kieran Madden has joined Jumbla Studios as head of creative. image: https://www.jumbla.com/hubfs/team-kieran-hero-1.jpg --- ###### Studio News # Senior PepsiCo Designer Joins Jumbla Studios as Creative Head Nov 6, 2019 - - - - [mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail](mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail) Former PepsiCo senior design manager Kieran Madden has joined Jumbla Studios as head of creative. Madden is the studio’s second high-profile management acquisition this year, following the appointment of **[ex Starcom GM Naomi Johnston](https://www.jumbla.com/news/jumbla-naomi-johnston)** as Group General Manager. “My role is to help bring the amazing work Jumbla does to a wider audience, while expanding our capabilities by experimenting with - and mastering - new ways to use our tools and creativity,” Madden said. “Australians have always punched above their weight on the global stage. Everywhere I look I see makers, designers, artists and musicians making great original work that isn’t derivative or imitating what's happening elsewhere. It’s an exciting time to be involved in the industry.” Madden arrives at Jumbla following a 10-year stint in New York, which included freelancing as a design and art director with agencies Clear M&CSaatchi, McCann and BGB, in addition to Johnson & Johnson, NBC Universal, Nautica, Trojan, Mars and a range of pharmaceutical clients. He joined PepsiCo in 2014 as senior design manager in the global brand team. “Working at the PepsiCo Design and Innovation Centre was an incredible experience - the type you could only have in a place like New York,” he said. “We were a relatively small multidisciplinary team with a broad range of expertise comprising branding, retail, packaging, industrial, 3D, motion graphics and experiential designers alongside architects, brand strategists and an innovation team.” Madden’s work as one of PepsiCo's creative leads for Super Bowl 51 was among his most challenging - and satisfying - projects. “We had multiple venues, installations and events across Houston to engage our customers, consumers, the media and influencers in the week leading up to the game,” he said. “Among other things, we had a massive purpose-built music venue featuring shows with Bruno Mars and Taylor Swift. That year's Pepsi half-time show featured Lady Gaga and for the first time in NFL history went into overtime."  Jumbla Group General Manager Naomi Johnston - whose remit covers the studio’s Australian and United Kingdom offices - said signing Madden was a key plank in the studio’s global strategy. “We’re committed to the ‘art of mind-blowing’ and that starts with placing the right people in leadership positions,” Johnston said. “Kieran has a wealth of agency and client-side experience with large and complex projects, so he’s a great fit in terms of our aspirations to build key agency partnerships and ensure Jumbla becomes the ‘go-to’ [animation studio](https://www.jumbla.com/showreel) for brands of all sizes.”  # Related News ##### Related News [ Your brand's first impression often happens in a blink. And what's at the heart of that impression? Your logo. For years, the static image was king, a steadfast symbol of identity. But with the rise of motion graphics, a new contender has emerged: the animated logo. So, which one truly works better for your brand? Let’s dive into the dynamic debate of static versus animated logos. ](https://www.jumbla.com/news/static-vs-animated-logos) [ Businesses constantly seek effective ways to showcase their client success stories and stand out. While traditional text-based reports or basic video testimonials can fall flat, animated case study videos offer a dynamic and engaging alternative. They're a powerful tool to illustrate the real impact of your products or services. However, simply adding animation isn't enough; the style you choose plays a crucial role. The right animation style can transform your case study from easily forgotten to truly memorable, ensuring your message resonates deeply with your audience. ](https://www.jumbla.com/news/5-animation-styles-that-make-your-case-study-videos-stand-out-jumbla) [ When planning a visually striking project - whether it’s a game, commercial, or digital campaign, you will likely come across terms like VFX and CGI. While both are essential tools in bringing ambitious visual ideas to life, they’re not one and the same. Understanding the difference between VFX (Visual Effects) and CGI (Computer-Generated Imagery) can help you communicate your vision more clearly and choose the right creative team to execute it. In this article, we’ll break down what sets them apart, how they work together, and why both are crucial when partnering with a professional VFX and animation studio. ](https://www.jumbla.com/news/what-is-the-difference-between-vfx-and-cgi-jumbla) [ We were pleased to get a mention in Australian Business Journal's feature article about the top brand design agencies to watch in 2025. ](https://www.jumbla.com/news/australian-business-journal) [View all news](https://www.jumbla.com/news) ### Start an Animation Project   Click below to submit your project details and a senior producer will get back to you within one business day. 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