--- title: "Just what the doctor ordered: our new explainer for HotDoc" description: Our latest explainer video, which we made for HotDoc, starts off with a little taste of nostalgia – getting rewarded for an injection with a sweet treat. image: https://www.jumbla.com/hubfs/2017%20Website%20/Work/HotDoc/hotdoc-hero.jpg --- ###### Case Studies # Just what the doctor ordered: our new explainer for HotDoc Oct 25, 2016 - - - - [mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail](mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail) Hands up if you miss getting a lollipop at the doctor’s office. Yeah...us too. Our latest explainer video, which we made for HotDoc, starts off with a little taste of nostalgia – getting rewarded for sitting through an injection with a sweet treat. Those were the days. Adulthood means that we forgo the lollipop now (sigh) – but there’s another thing that makes doctor’s appointments just a little less painful: HotDoc’s online booking system.   ## Getting the message across ## It’s used by over 4000 GPs throughout Australia. On the HotDoc website, patients can easily book in appointments with their preferred doctor, at their preferred practice – in fact, chances are, you’ve probably used it yourself. HotDoc approached us with the aim to build its brand identity through a two minute explainer video, which would appear on the HotDoc homepage and regularly shared with Practice Managers and GPs. We needed to explain how the HotDoc platform works, and how their system can benefit medical centres. It was key for the explainer video to convey HotDoc’s core values – continuity of care, innovation, and trust. We needed to communicate that stronger partnerships between health professionals and patients means better health outcomes, that HotDoc has pioneered breakthrough products, and that HotDoc’s software is robust and secure.   ## An effortless aesthetic "HotDoc approached us with the intention of creating a video that was different and a bit more higher-end that what they’d done in the past," said Jumbla Motion Designer Glen Miralles. "In terms of look and style, they were really open towards anything, which was great! I got to pitch characters and backgrounds that were more attune to my own style, as there weren’t many restrictions. In the end we settled for a good middle ground between my own aesthetic and their vision." You’ll notice that the animation style is very smooth, with each scene transitioning effortlessly into the following – how do our animators achieve that? "HotDoc had come up with a bunch of storyboard frames and ideas," said Glen. "This made it super clear what they wanted to show, so I really got to concentrate on how each scene would flow and transition on into the next. "The animation was quite character heavy – most of the time you’ll see a character, and I used that as a kind of point-of-interest for the viewer to follow from one scene to the next." # Related News ##### Related News [ In today's fast-paced and visually driven world, businesses are constantly searching for new ways to captivate their audience and effectively convey their brand message. One powerful way that has emerged as a game-changer in the marketing landscape is animated corporate video production. This engaging form of visual storytelling not only grabs attention but also leaves a lasting impact on viewers. In this article, we will explore the benefits that animated corporate videos can bring to your business. ](https://www.jumbla.com/news/the-benefits-of-corporate-video-for-businesses) [ Explainer videos have become a powerful marketing tool for businesses of all sizes. They are a concise and effective way of conveying complex information and ideas to potential customers in an engaging manner. In this article, we will discuss the importance of effective explainer videos and how to create one that effectively communicates your message. ](https://www.jumbla.com/news/an-effective-explainer) [ In today's fast-paced digital world, effective communication is essential to grab people's attention and convey messages efficiently. One of the most effective ways to do this is through the use of explainer videos. Explainer videos are a powerful tool for simplifying complex ideas, products, or services in a visually compelling way. In this article, we will explore what explainer videos are, their purpose, how to create an effective one, and the benefits they offer. ](https://www.jumbla.com/news/whatisanexplainer) [ Often overlooked, yet a staple in Jumbla’s 2D folio, is the humble explainer video. A necessity for most businesses deterred by cringey stock clips and clunky transitions, the 2D explainer is a visually engaging way to kickstart your next marketing project. Want some more insight into how Jumbla’s 2D explainer expertise can work for you? We’ve wrangled Jumbla’s best creative brains to delve into the tips and tricks from the animation industry, as well as our 5 best animated explainer video examplesto inspire your next script. ](https://www.jumbla.com/news/the-best-5-explainers) [View all news](https://www.jumbla.com/news) ### Start an Animation Project   Click below to submit your project details and a senior producer will get back to you within one business day. 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