--- title: Jumbla Wins the Race for Unique Forza Video description: On our recent Forza Motorsport project, Jumbla explored every style of racing game imaginable to create 12 cinematic sequences. image: https://www.jumbla.com/hubfs/2017%20Website%20/Work/Forza%20Apex/Forza-Apex-hero.jpg --- ###### Studio News # Jumbla Wins the Race for Unique Forza Video Jul 18, 2017 - - - - [mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail](mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail) From the multiplayer madness of Super Mario Kart to more serious simulations such as Gran Turismo, racing games have always been a favourite among console players. On a recent project for Microsoft Studios and Axis Animation, Jumbla explored every style of racing game imaginable to create 12 different cinematic sequences for Forza Motorsport 6: Apex. ## The animation challenge As Jumbla Creative Director Callan Woolcock explains: “The most challenging part of this brief was coming up with 12 different styles and stories for each script. The project also spanned a total of three months, so we had to fit all 12 videos into that time-frame.” The challenges didn’t end there. Each video needed to be totally different to the next - with the added stipulation they be nothing like what Forza had done before. At the same time, Microsoft Studios and Axis wanted Jumbla to utilise ‘Forza-style’ cameras to achieve consistency with the video game itself. ## Designing a solution First and foremost, Jumbla did some research (if you can call it research...) and looked closely at the videos and camera angles Forza had featured previously. “We got everyone together before the start of the project to ensure they were all on the same page as far as the type of movements that were required,” said Cal. From there, Jumbla implemented a very strict process, to which every animator adhered for each video. Styles and animatics were created in the first week. The next two weeks were spent polishing the animation, including any changes the client wanted. While each artist worked on a single video, creating entire sequences from start to finish before moving on to the next, Cal knew collaboration was the key to getting it right first time around. “We crossed over a lot,” said Cal. “Everyone has unique ideas and interprets things differently. “Sometimes you can get pigeonholed into one specific look and feel, but this way we were able to really break away from that and do a lot of very different-looking things.”   ## Meeting the brief In addition to fulfilling the initial concept of 'animated posters', Cal and the team also produced animations that were fast and punchy, mixing 3D cars with 2D-style motion graphics. “The client loved our proposal and loved our ideas,” said Cal. “We worked with them to help develop poster frames, going back and forth a lot of the time to ensure we were always on the same page." Although Jumbla received minimal feedback on each style revision, the second round of animation was used to refine and polish the work as much as possible.  Off the back of this project, Jumbla was awarded another Forza project, this time for [the NASCAR expansion pack](https://www.jumbla.com/work/forza-motorsport-6-nascar-expansion) on Xbox One.   ## What Jumbla learnt from the Forza 6 Apex project Several of Jumbla’s artists used Element 3D in After Effects for the first time during the Forza projects, a program [Cal has a great deal of enthusiasm for](https://www.jumbla.com/news/exploring-new-heights-in-element-3d) “There’s always a lot of things you learn on these type of collaborative After Effects-based projects, whether that be new processes, techniques or something else entirely,” he said. The team also learned how to rig cars, which - after a fair amount of analysis - gave Jumbla invaluable experience for future projects such as Forza NASCAR and Valley of the Kith. “There’s a few little things that you need to do in order to get the cars animating correctly, and when we worked that out, we made sure the whole team was on the same page,” Cal said. Jumbla is consolidating its reputation as an emerging force in the world of video game cinematics. Recent credits include animated sequences for Riot Games' **[League of Legends](https://www.jumbla.com/work/league-of-legends-galio-character-reveal)**, Petroglyph Games'** [Grey Goo](https://www.jumbla.com/work/grey-goo-cinematics)**, and ArenaNet's Guild Wars 2. # Related News ##### Related News [ Your brand's first impression often happens in a blink. And what's at the heart of that impression? Your logo. For years, the static image was king, a steadfast symbol of identity. But with the rise of motion graphics, a new contender has emerged: the animated logo. So, which one truly works better for your brand? Let’s dive into the dynamic debate of static versus animated logos. ](https://www.jumbla.com/news/static-vs-animated-logos) [ Businesses constantly seek effective ways to showcase their client success stories and stand out. While traditional text-based reports or basic video testimonials can fall flat, animated case study videos offer a dynamic and engaging alternative. They're a powerful tool to illustrate the real impact of your products or services. However, simply adding animation isn't enough; the style you choose plays a crucial role. The right animation style can transform your case study from easily forgotten to truly memorable, ensuring your message resonates deeply with your audience. ](https://www.jumbla.com/news/5-animation-styles-that-make-your-case-study-videos-stand-out-jumbla) [ When planning a visually striking project - whether it’s a game, commercial, or digital campaign, you will likely come across terms like VFX and CGI. While both are essential tools in bringing ambitious visual ideas to life, they’re not one and the same. Understanding the difference between VFX (Visual Effects) and CGI (Computer-Generated Imagery) can help you communicate your vision more clearly and choose the right creative team to execute it. In this article, we’ll break down what sets them apart, how they work together, and why both are crucial when partnering with a professional VFX and animation studio. ](https://www.jumbla.com/news/what-is-the-difference-between-vfx-and-cgi-jumbla) [ We were pleased to get a mention in Australian Business Journal's feature article about the top brand design agencies to watch in 2025. ](https://www.jumbla.com/news/australian-business-journal) [View all news](https://www.jumbla.com/news) ### Start an Animation Project   Click below to submit your project details and a senior producer will get back to you within one business day. 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