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Case Studies

Jumbla Gets Lost in Oz!

Feb 21, 2017

We at Jumbla have had the recent great fortune of working on a very successful international TV show: Lost in Oz!

The children’s series, on Amazon Prime, is hugely popular – with a very high rating of 7.9 on IMDB.

It tells the story of 12-year-old Dorothy Gale, who is transported from her Kansas home – her dog in tow – to a place called Emerald City.

Sound familiar? You’ve probably guessed correctly: it’s a modern retelling of the classic kids’ favourite, Wizard of Oz!

The primary animation on the series was done by Flaunt, which is a division of Axis Animation. Jumbla was brought on to take care of a broad range of assets, including posters, logos, animated sequences (to go in computer screens and books), fonts, street art and more.

Funnily enough, the creative director for our work on Lost in Oz was Oz. But he wasn’t lost at all. Because he’s a director (a creative one)… the very definition of which is someone who doesn’t get lost.

“Lost in Oz is a really exciting job for us. It’s such a huge show on a huge platform, seen by loads of kids,” says Oz. “My daughter is a huge fan as well, so I love the idea of being able to show her my work as the series goes live. For once she’ll actually be interested in what I do for a living!”

Oz says the job was lots of fun to work on.

“While the things we worked on may seem bitty, they’re actually very important aspects of the overall look of the show. It really gives me great pride to know that our team at Jumbla has contributed to this excellent program is a significant way,” he says.

Our young designer Jess helped with a lot of the illustration and animation.

“I loved this job because there’s a lot of creative freedom, and a lot of hand drawing – something I love to do.”

She says it wasn’t just the nature of the work that she loved, but also the excitement of knowing who it was going to be seen by.

“To work on children’s entertainment is really a dream come true! I’m a kid at heart; anyone who’s seen the number of little figurines on my desk would know.”

Indeed – at last count, there were around 60. That’s not a typo.

Check out the trailer for Lost in Oz below:

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