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Studio News

Jumbla Pulls MADC Charity Award For Lucy's Story

Nov 2, 2018

Jumbla was among the winners at last night’s Melbourne Advertising and Design Club Stars Creative Showcase.

The studio’s winning piece depicted the experience of Lucy - a young person living with mental illness - using a melange of animation styles backed by a custom soundscape for client Headspace.

The opportunity to visually portray what was happening inside Lucy’s head, as she told her story, provided many creative opportunities.

Jumbla’s honours were awarded in the Film (Charity / PSA) category.

Executive creative director Callan Woolcock said the piece combined myriad creative approaches to capture the mood sought by Headspace.

“We were able to explore a lot of different techniques - 3D, 2D, and frame-by-frame animation,” he said. “It was such an interesting project to tackle.

“The soundscape really brought the video to life and Sean (composer and engineer) was great at capturing the atmosphere and mood I wanted to get out of this piece.”

View the full video and case study.

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