--- title: "Industry Insider: Vicious Cycle Animation News | Jumbla" description: This the first in our new series, Industry Insider, which rounds up the coolest and most innovative work in the animation world every month. image: https://www.jumbla.com/hubfs/2017%20Website%20/News/170125-industry-insider-viciouscycle-hero.jpg --- ###### Studio News # Industry Insider: Vicious Cycle Jan 25, 2017 - - - - [mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail](mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail) The Jumbla blog welcomes Cornel, our creative manager, as our guest blogger for this month. This the first in our new series, Industry Insider, which rounds up the coolest and most innovative work in the animation world every month. This month’s pick is Vicious Cycle, a morbid and cheeky animation fresh out of London’s creative scene. Vicious Cycle is a very well crafted piece of animation. Visually, it’s excellent. I love the colours – the almost illustrative, yet realistic look of it. The plain colour background evokes the look and feel of an illustration, even though the piece is pure 3D – many shots use a parallel camera, intentionally flattening the picture. The static camera perspective really helped achieving this mix. The machinery is just perfectly choreographed, with a lot of secondary animation. Narrative wise, it’s fantastic – it tells a fun story that leads to an extremely satisfying end where, spoiler alert, the cycle remains unbroken. It’s great how the piece tortures the viewer’s expectation for more than two minutes, before things starts breaking up… the audience is engaged, and they stay around until the grand finale – which is rare in these times, as there is so much competition. Of course, the message is very powerful and important: how increasingly fast and overloaded routines usually mess up work – and ourselves. An effect we see in our own society. Overall, this animation might be one of the best additions to early 2017. Watch the animation below: # Related News ##### Related News [ Your brand's first impression often happens in a blink. And what's at the heart of that impression? Your logo. For years, the static image was king, a steadfast symbol of identity. But with the rise of motion graphics, a new contender has emerged: the animated logo. So, which one truly works better for your brand? Let’s dive into the dynamic debate of static versus animated logos. ](https://www.jumbla.com/news/static-vs-animated-logos) [ Businesses constantly seek effective ways to showcase their client success stories and stand out. While traditional text-based reports or basic video testimonials can fall flat, animated case study videos offer a dynamic and engaging alternative. They're a powerful tool to illustrate the real impact of your products or services. However, simply adding animation isn't enough; the style you choose plays a crucial role. The right animation style can transform your case study from easily forgotten to truly memorable, ensuring your message resonates deeply with your audience. ](https://www.jumbla.com/news/5-animation-styles-that-make-your-case-study-videos-stand-out-jumbla) [ When planning a visually striking project - whether it’s a game, commercial, or digital campaign, you will likely come across terms like VFX and CGI. While both are essential tools in bringing ambitious visual ideas to life, they’re not one and the same. Understanding the difference between VFX (Visual Effects) and CGI (Computer-Generated Imagery) can help you communicate your vision more clearly and choose the right creative team to execute it. In this article, we’ll break down what sets them apart, how they work together, and why both are crucial when partnering with a professional VFX and animation studio. ](https://www.jumbla.com/news/what-is-the-difference-between-vfx-and-cgi-jumbla) [ We were pleased to get a mention in Australian Business Journal's feature article about the top brand design agencies to watch in 2025. ](https://www.jumbla.com/news/australian-business-journal) [View all news](https://www.jumbla.com/news) ### Start an Animation Project   Click below to submit your project details and a senior producer will get back to you within one business day. 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