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Breathing Life Into Your Animation - Creative Thinking | Jumbla

Aug 15, 2017

Creative thinking can be tough at the best of times…

You know what you want to say and you have a rough idea how to say it. But when the time comes to actually put pen to paper, your mind goes blank.

Don’t worry, it happens to the most imaginative and inventive minds in the world. It’s part of the creative process.

Thankfully, you can always tap into the creative power of others to help bring your concept to life.

In many respects, this is what sets Jumbla apart - unlike other studios, there are far more artists and designers here than producers.

Here's what our creative talent is capable of...

Laying The Foundations

We can develop your next animation with little more than a great (or even ‘good’) idea. While more detail is helpful, it’s not always essential.

“You don’t have to think about it in terms of animation,” Jumbla Producer Natalie Studdert said. “At the beginning, it’s more about the concept - it’s about coming up with what you need to say.”

Once we have the basic details, we create storyboards and style frames to give you an idea of how the animation will look, flow and ‘feel’. You can even provide feedback on what you like and what you don’t like.

Sounds easy, right? It is.

Your initial idea can be as threadbare as your favourite jumper. It might not look like much, but it still carries meaning and substance.

“Sometimes people get confused with what the visuals might look like or what they might do,” Natalie said.

“This gets in the way of what you want to say in your key messages and call-to-action [what you’re asking your viewers to do], which are the most important parts.

“Simply think about what you need to say and we’ll do the rest.”

The Advantage of Outsourcing Creative Control

A lot can be said for outsourcing creative control with your animation projects.

“One advantage we have is being able to take a step back and look at what you require objectively,” Natalie said.

“What is the product or service and who is the customer? Coming up with your own concept is often difficult because you’re so close to it.”

Another mistake to avoid is cramming too much information into your concept.

“Most of the time, we’re producing a quick and engaging short, not a lengthy demonstration or how-to video,” Natalie said.

“It’s not the time to tell your audience everything about your company and product. A script will say ‘here’s the key message’ and the animation will say ‘here’s some supporting evidence for it’.”

Tell a Story With Your Script

Senior Producer Charlotte Parsons says Jumbla’s strength in narrative development is invaluable for businesses hoping to gain - and hold - viewer attention.

“Our creatives are fantastic at taking information about your brand and communicating it in a way that’s really inspiring,” she said.

“It’s really important for the more detailed and emotional pieces to have a beautiful story.

“Sometimes that means taking a step back from the facts and thinking more about the brand. As opposed to facts and figures, what kind of meaning should the animation convey?”

Putting Ideas Into Action

With information from your project proposal (including preferred animation style and technical requirements), a Jumbla producer will brief our creative team and start the ball rolling.

“This can be a lot of information to take in initially,” Charlotte said.

“Often they’ll come back to me and say ‘I totally understand what the client is trying to say, but what is the ONE thing they’re trying to say’.

“Once we establish that, everything else just falls into place.”

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